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Stevanović, Slavica

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Corporate Social Responsibility as a Tool for Smart, Sustainable and Inclusive Growth

Radovanović, Bojana; Brković, Filip; Stevanović, Slavica

(Coimbra : Faculty of Economics of the University of Coimbra, 2011)

TY  - CHAP
AU  - Radovanović, Bojana
AU  - Brković, Filip
AU  - Stevanović, Slavica
PY  - 2011
UR  - http://www.library.ien.bg.ac.rs/index.php/zb/article/download/470/423
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/1522
AB  - The recently adopted Strategy for the economic and social development of the EU
- Europe Strategy 2020, recognizes the concept of the Corporate Social
Responsibility (CSR) as one of the tools for the achievement of a smart,
sustainable and inclusive growth. Although the integration of CSR concept into
business strategies is made on voluntary bases, governments, civil sector, media
and academia have an important role in its promotion. The aim of this paper is to
analyse the role that CSR plays in the socio-economic development focusing on
Serbia. While the Government perceives the importance of CSR for Serbian socioeconomic
development, it is noticeable that pressure on companies to undertake
socially responsible activities made by media, NGOs, consumers and business
partners is not remarkable. In addition, the business community still does not
have enough CSR initiatives that would be both beneficial to the community and
profitable for companies. The paper argues that education on CSR of the
managers and the broader public is essential in raising the awareness of the
benefits that CSR offer. Consequently, it would lead towards the wider
implementation of CSR in Serbia.
PB  - Coimbra : Faculty of Economics of the University of Coimbra
PB  - Belgrade : Institute of Economic Sciences
PB  - Belgrade : Belgrade Banking Academy
T2  - Serbia and the European Union: Economic Lessons from the New Member States
T1  - Corporate Social Responsibility as a Tool for Smart, Sustainable and Inclusive Growth
SP  - 396
EP  - 406
ER  - 
@article{
author = "Radovanović, Bojana and Brković, Filip and Stevanović, Slavica",
year = "2011",
url = "http://www.library.ien.bg.ac.rs/index.php/zb/article/download/470/423, http://rifdt.instifdt.bg.ac.rs/123456789/1522",
abstract = "The recently adopted Strategy for the economic and social development of the EU
- Europe Strategy 2020, recognizes the concept of the Corporate Social
Responsibility (CSR) as one of the tools for the achievement of a smart,
sustainable and inclusive growth. Although the integration of CSR concept into
business strategies is made on voluntary bases, governments, civil sector, media
and academia have an important role in its promotion. The aim of this paper is to
analyse the role that CSR plays in the socio-economic development focusing on
Serbia. While the Government perceives the importance of CSR for Serbian socioeconomic
development, it is noticeable that pressure on companies to undertake
socially responsible activities made by media, NGOs, consumers and business
partners is not remarkable. In addition, the business community still does not
have enough CSR initiatives that would be both beneficial to the community and
profitable for companies. The paper argues that education on CSR of the
managers and the broader public is essential in raising the awareness of the
benefits that CSR offer. Consequently, it would lead towards the wider
implementation of CSR in Serbia.",
publisher = "Coimbra : Faculty of Economics of the University of Coimbra, Belgrade : Institute of Economic Sciences, Belgrade : Belgrade Banking Academy",
journal = "Serbia and the European Union: Economic Lessons from the New Member States",
title = "Corporate Social Responsibility as a Tool for Smart, Sustainable and Inclusive Growth",
pages = "396-406"
}