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Corporate Social Responsibility as a Tool for Smart, Sustainable and Inclusive Growth

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2011
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Authors
Radovanović, Bojana
Brković, Filip
Stevanović, Slavica
Contributors
Radović-Marković, Mirjana
Redžepagić, Srđan
Sousa Andrade, João
Teixeira, Paulino
Book part (Published version)
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Abstract
The recently adopted Strategy for the economic and social development of the EU - Europe Strategy 2020, recognizes the concept of the Corporate Social Responsibility (CSR) as one of the tools for the achievement of a smart, sustainable and inclusive growth. Although the integration of CSR concept into business strategies is made on voluntary bases, governments, civil sector, media and academia have an important role in its promotion. The aim of this paper is to analyse the role that CSR plays in the socio-economic development focusing on Serbia. While the Government perceives the importance of CSR for Serbian socioeconomic development, it is noticeable that pressure on companies to undertake socially responsible activities made by media, NGOs, consumers and business partners is not remarkable. In addition, the business community still does not have enough CSR initiatives that would be both beneficial to the community and profitable for companies. The paper argues that educa...tion on CSR of the managers and the broader public is essential in raising the awareness of the benefits that CSR offer. Consequently, it would lead towards the wider implementation of CSR in Serbia.

Keywords:
Europe 2020 / corporate social responsibility (CSR) / stakeholder theory / Serbia
Source:
Serbia and the European Union: Economic Lessons from the New Member States, 2011, 396-406
Publisher:
  • Coimbra : Faculty of Economics of the University of Coimbra
  • Belgrade : Institute of Economic Sciences
  • Belgrade : Belgrade Banking Academy
Projects:
  • Challenges and Prospects of Structural Changes in Serbia: Strategic Directions for Economic Development and Harmonization with EU Requirements (RS-179015)
  • European integrations and social and economic changes in Serbian economy on the way to the EU (RS-47009)

ISBN: 978-972-9344-03-9

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http://www.library.ien.bg.ac.rs/index.php/zb/article/download/470/423
http://rifdt.instifdt.bg.ac.rs/123456789/1522
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