Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics
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Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely,
we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer- based personality judgment in a way to serve the public interest.
Keywords:
personality judgment / social media / digital footprint / persuasive communicationSource:
Srpska politička misao, 2022, 74, 4, 235-253Publisher:
- Beograd: Institut za političke studije
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IFDTTY - JOUR AU - Tucaković, Lana AU - Bojić, Ljubiša PY - 2022 UR - http://rifdt.instifdt.bg.ac.rs/123456789/2632 AB - Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely, we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer- based personality judgment in a way to serve the public interest. PB - Beograd: Institut za političke studije T2 - Srpska politička misao T1 - Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics IS - 4 VL - 74 SP - 235 EP - 253 DO - 10.22182/spm.7442021.10 ER -
@article{ author = "Tucaković, Lana and Bojić, Ljubiša", year = "2022", abstract = "Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely, we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer- based personality judgment in a way to serve the public interest.", publisher = "Beograd: Institut za političke studije", journal = "Srpska politička misao", title = "Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics", number = "4", volume = "74", pages = "235-253", doi = "10.22182/spm.7442021.10" }
Tucaković, L.,& Bojić, L.. (2022). Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics. in Srpska politička misao Beograd: Institut za političke studije., 74(4), 235-253. https://doi.org/10.22182/spm.7442021.10
Tucaković L, Bojić L. Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics. in Srpska politička misao. 2022;74(4):235-253. doi:10.22182/spm.7442021.10 .
Tucaković, Lana, Bojić, Ljubiša, "Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics" in Srpska politička misao, 74, no. 4 (2022):235-253, https://doi.org/10.22182/spm.7442021.10 . .