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Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics

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2022
SPM-74-10.pdf (436.6Kb)
Authors
Tucaković, Lana
Bojić, Ljubiša
Article (Published version)
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Abstract
Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely, we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer- based personality judgment in a way to serve the public interest.
Keywords:
personality judgment / social media / digital footprint / persuasive communication
Source:
Srpska politička misao, 2022, 74, 4, 235-253
Publisher:
  • Beograd: Institut za političke studije
Funding / projects:
  • Ministry of Education, Science and Technological Development, Republic of Serbia, Grant no. 200025 (University of Belgrade, Institute for Phylosophy and Social Theory) (RS-200025)

DOI: 10.22182/spm.7442021.10

[ Google Scholar ]
URI
http://rifdt.instifdt.bg.ac.rs/123456789/2632
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  • Radovi istraživača
Institution/Community
IFDT
TY  - JOUR
AU  - Tucaković, Lana
AU  - Bojić, Ljubiša
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2632
AB  - Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely,
we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer- based personality judgment in a way to serve the public interest.
PB  - Beograd: Institut za političke studije
T2  - Srpska politička misao
T1  - Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics
IS  - 4
VL  - 74
SP  - 235
EP  - 253
DO  - 10.22182/spm.7442021.10
ER  - 
@article{
author = "Tucaković, Lana and Bojić, Ljubiša",
year = "2022",
abstract = "Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely,
we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer- based personality judgment in a way to serve the public interest.",
publisher = "Beograd: Institut za političke studije",
journal = "Srpska politička misao",
title = "Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics",
number = "4",
volume = "74",
pages = "235-253",
doi = "10.22182/spm.7442021.10"
}
Tucaković, L.,& Bojić, L.. (2022). Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics. in Srpska politička misao
Beograd: Institut za političke studije., 74(4), 235-253.
https://doi.org/10.22182/spm.7442021.10
Tucaković L, Bojić L. Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics. in Srpska politička misao. 2022;74(4):235-253.
doi:10.22182/spm.7442021.10 .
Tucaković, Lana, Bojić, Ljubiša, "Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics" in Srpska politička misao, 74, no. 4 (2022):235-253,
https://doi.org/10.22182/spm.7442021.10 . .

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