Repository of The Institute for Philosophy and Social Theory
    • English
    • Српски
    • Српски (Serbia)
  • English 
    • English
    • Serbian (Cyrillic)
    • Serbian (Latin)
  • Login
View Item 
  •   RIFDT
  • IFDT
  • Glavna kolekcija
  • View Item
  •   RIFDT
  • IFDT
  • Glavna kolekcija
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Semiološka analiza reklame : metodološka razmatranja

Semiotic analysis of commercials – A methodological discussion

No Thumbnail
Authors
Vasiljević, Jelena
Article (Published version)
Metadata
Show full item record
Abstract
Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university. After demonstrating the methodological steps and fundamental ideas present in these papers, the validity of such an enterprise, in view of the specifics of commercials as part of a semiotic analysis, will be examined. Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic.
Keywords:
semilogija / semiotics / semiotical analisys of commercials
Source:
Etno-antropološki problemi, 2007, 41-54
[ Google Scholar ]
Handle
https://hdl.handle.net/21.15107/rcub_rifdt_1229
URI
http://rifdt.instifdt.bg.ac.rs/123456789/1229
Collections
  • Glavna kolekcija
  • Radovi istraživača
Institution/Community
IFDT
TY  - JOUR
AU  - Vasiljević, Jelena
PY  - 2007
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/1229
AB  - Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university. After demonstrating the methodological steps and fundamental ideas present in these papers, the validity of such an enterprise, in view of the specifics of commercials as part of a semiotic analysis, will be examined. Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic.
T2  - Etno-antropološki problemi
T1  - Semiološka analiza reklame : metodološka razmatranja
T1  - Semiotic analysis of commercials – A methodological discussion
SP  - 41
EP  - 54
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_1229
ER  - 
@article{
author = "Vasiljević, Jelena",
year = "2007",
abstract = "Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university. After demonstrating the methodological steps and fundamental ideas present in these papers, the validity of such an enterprise, in view of the specifics of commercials as part of a semiotic analysis, will be examined. Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic.",
journal = "Etno-antropološki problemi",
title = "Semiološka analiza reklame : metodološka razmatranja, Semiotic analysis of commercials – A methodological discussion",
pages = "41-54",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_1229"
}
Vasiljević, J.. (2007). Semiološka analiza reklame : metodološka razmatranja. in Etno-antropološki problemi, 41-54.
https://hdl.handle.net/21.15107/rcub_rifdt_1229
Vasiljević J. Semiološka analiza reklame : metodološka razmatranja. in Etno-antropološki problemi. 2007;:41-54.
https://hdl.handle.net/21.15107/rcub_rifdt_1229 .
Vasiljević, Jelena, "Semiološka analiza reklame : metodološka razmatranja" in Etno-antropološki problemi (2007):41-54,
https://hdl.handle.net/21.15107/rcub_rifdt_1229 .

DSpace software copyright © 2002-2015  DuraSpace
About RIFDT | Send Feedback

OpenAIRERCUB
 

 

All of DSpaceCommunitiesAuthorsTitlesSubjectsThis institutionAuthorsTitlesSubjects

Statistics

View Usage Statistics

DSpace software copyright © 2002-2015  DuraSpace
About RIFDT | Send Feedback

OpenAIRERCUB