TY  - BOOK
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2459
AB  - Th e ubiquitous use of digital technology in all aspects of daily life has opened 
up unprecedented possibilities such as immediate access to information, (tele)
presence at any place on the planet, multiplication and modifi cation of identity, 
as well as rearticulation and reconstruction of embodiment. In cyberpunk literature, new media art practices, cyber theories, SF fi lms and comic books, and 
scientifi c research, there is oft en a tendency to leave the mortal physical body, 
behind in order to upload the immortal mind into the vast realm of the digital 
where one can be whatever or whomever s/he wants. In relation to modern technology, the biological body is oft en regarded as obsolete for not being “equipped” 
to cope with the exponential speed of technological development. Hence, it is 
not surprising that many studies ignore the problem of embodiment by focusing more on the issues of identity, consciousness and disembodiment in digital 
worlds. Th erefore, this book will attempt to highlight those theories that focus on 
embodiment in technologically mediated environments, thus reintegrating the 
physical body into discussions of new media phenomena and the ways they aff ect 
social reality today. In this book I will start from the hypothesis that without the 
physical body there is no virtual or real. Th e aim is to underline the signifi cance 
of physical body in biotechnological interfaces, and to discuss and analyze the 
ways in which the role of body and embodiment changes in ubiquitous virtual 
environments, as well as to map the ways in which technology alters bodily functions thus aff ecting ontological survival of humans as biological species.
PB  - Plzeň: University of West Bohemia
T1  - Digital Self: How We Became Binary
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_2459
ER  - 

@book{
author = "Guga, Jelena",
year = "2015",
abstract = "Th e ubiquitous use of digital technology in all aspects of daily life has opened 
up unprecedented possibilities such as immediate access to information, (tele)
presence at any place on the planet, multiplication and modifi cation of identity, 
as well as rearticulation and reconstruction of embodiment. In cyberpunk literature, new media art practices, cyber theories, SF fi lms and comic books, and 
scientifi c research, there is oft en a tendency to leave the mortal physical body, 
behind in order to upload the immortal mind into the vast realm of the digital 
where one can be whatever or whomever s/he wants. In relation to modern technology, the biological body is oft en regarded as obsolete for not being “equipped” 
to cope with the exponential speed of technological development. Hence, it is 
not surprising that many studies ignore the problem of embodiment by focusing more on the issues of identity, consciousness and disembodiment in digital 
worlds. Th erefore, this book will attempt to highlight those theories that focus on 
embodiment in technologically mediated environments, thus reintegrating the 
physical body into discussions of new media phenomena and the ways they aff ect 
social reality today. In this book I will start from the hypothesis that without the 
physical body there is no virtual or real. Th e aim is to underline the signifi cance 
of physical body in biotechnological interfaces, and to discuss and analyze the 
ways in which the role of body and embodiment changes in ubiquitous virtual 
environments, as well as to map the ways in which technology alters bodily functions thus aff ecting ontological survival of humans as biological species.",
publisher = "Plzeň: University of West Bohemia",
title = "Digital Self: How We Became Binary",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_2459"
}

Guga, J.. (2015). Digital Self: How We Became Binary. 
Plzeň: University of West Bohemia..
https://hdl.handle.net/21.15107/rcub_rifdt_2459

Guga J. Digital Self: How We Became Binary. 2015;.
https://hdl.handle.net/21.15107/rcub_rifdt_2459 .

Guga, Jelena, "Digital Self: How We Became Binary" (2015),
https://hdl.handle.net/21.15107/rcub_rifdt_2459 .