Guga, Jelena

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Authority KeyName Variants
orcid::0000-0002-8180-3408
  • Guga, Jelena (19)
Projects
Ministry of Education, Science and Technological Development, Republic of Serbia, Grant no. 451-03-68/2020-14/200025 (University of Belgrade, Institute for Phylosophy and Social Theory) “Excellence in Human Resources as a Source of Competitiveness” (CZ.1.07/2.3.00/30.0013), OP Education for Competitiveness, funded by the European Social Fund in the Czech Republic and by the State Budget of the Czech Republic
“Interdisciplinary Partnership for Artificial Intelligence” (CZ.1.07/2.4.00/17.0055) MINECO “Retos Investigacion tos Investigacion I + d + i”, Plan Nacional project, SANAR (Gobierno de Espan∽a) - under agreement TIN2013-44200-REC and also FPI grant nr. BES-2014-068791, European Research Council under grant agreement 341196 (CDAC), and “Excellence in Human Resources as a Source of Competitiveness” project (CZ.1.07/2.3.00/30.0013), OP Education for Competitiveness, funded by the European Social Fund in the Czech Republic and by the State Budget of the Czech Republic
Norwegian Financial Mechanism 2009-2014 and the Ministry of Education, Youth and Sports under Project Contract no. MSMT-28477/2014, Project no. 7F14236. Podrška / Supported by: Fondacija Novi Sad – Evropska prestonica kulture / Novi Sad Foundation – European Capital of Culture
Pokrajinski sekretarijat za kulturu i javno informisanje AP Vojvodine Pokrovitelji /Supported by: Grad Novi Sad, Gradska uprava za kulturu / City of Novi Sad, City Administration for Culture
Projekat se realizuje u okviru programskog luka Kaleidoskop kulture projekta Novi Sad – Evropska prestonica kulture

Author's Bibliography

Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure

Mevorah, Vera; Guga, Jelena; Markov, Čedomir

(Beograd: Etnografski institut SANU, 2023)

TY  - JOUR
AU  - Mevorah, Vera
AU  - Guga, Jelena
AU  - Markov, Čedomir
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2827
AB  - People have always related art to the creation and transmission of myths. While myth as a theme in art has been thoroughly addressed, research about the “mythic” nature of the artist figure is far less common. The 20th and 21st centuries brought challenges to the status of art and artists in society, historically situated archetypes and stereotypes that we associate with the figure of the “artist” still survive to this day (e.g. “genius”, “subversive artists”, “child prodigy”, “eccentric”, etc.). In this paper, we set out to analyze various tropes used persistently to describe artists and explore how relevant the resulting myths are in (self) perceptions of Serbian contemporary artists. Our multidisciplinary approach to this topic combines a historical­theoretical and empirical perspective. Through historical research of the relevant literature, we described and mapped the key tropes of the (mythical) artist figure as it developed in Western culture. In the theoretical analysis we address the inseparability of digital culture with everyday life of people today, which we call postdigital. We explore how the transition into contemporaneity affects the determination of the “artist­figure”, i.e., how it impacts the contemporary process of myth­making. Following our historical­theoretical analysis, we conducted five in­depth interviews with contemporary Serbian artists to understand better how relevant the artist­ myth tropes are for their self­perception.
PB  - Beograd: Etnografski institut SANU
T2  - Glasnik Etnografskog instituta SANU
T1  - Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure
IS  - 1
VL  - 71
SP  - 99
EP  - 121
DO  - 10.2298/GEI2301099M
ER  - 
@article{
author = "Mevorah, Vera and Guga, Jelena and Markov, Čedomir",
year = "2023",
abstract = "People have always related art to the creation and transmission of myths. While myth as a theme in art has been thoroughly addressed, research about the “mythic” nature of the artist figure is far less common. The 20th and 21st centuries brought challenges to the status of art and artists in society, historically situated archetypes and stereotypes that we associate with the figure of the “artist” still survive to this day (e.g. “genius”, “subversive artists”, “child prodigy”, “eccentric”, etc.). In this paper, we set out to analyze various tropes used persistently to describe artists and explore how relevant the resulting myths are in (self) perceptions of Serbian contemporary artists. Our multidisciplinary approach to this topic combines a historical­theoretical and empirical perspective. Through historical research of the relevant literature, we described and mapped the key tropes of the (mythical) artist figure as it developed in Western culture. In the theoretical analysis we address the inseparability of digital culture with everyday life of people today, which we call postdigital. We explore how the transition into contemporaneity affects the determination of the “artist­figure”, i.e., how it impacts the contemporary process of myth­making. Following our historical­theoretical analysis, we conducted five in­depth interviews with contemporary Serbian artists to understand better how relevant the artist­ myth tropes are for their self­perception.",
publisher = "Beograd: Etnografski institut SANU",
journal = "Glasnik Etnografskog instituta SANU",
title = "Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure",
number = "1",
volume = "71",
pages = "99-121",
doi = "10.2298/GEI2301099M"
}
Mevorah, V., Guga, J.,& Markov, Č.. (2023). Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure. in Glasnik Etnografskog instituta SANU
Beograd: Etnografski institut SANU., 71(1), 99-121.
https://doi.org/10.2298/GEI2301099M
Mevorah V, Guga J, Markov Č. Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure. in Glasnik Etnografskog instituta SANU. 2023;71(1):99-121.
doi:10.2298/GEI2301099M .
Mevorah, Vera, Guga, Jelena, Markov, Čedomir, "Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure" in Glasnik Etnografskog instituta SANU, 71, no. 1 (2023):99-121,
https://doi.org/10.2298/GEI2301099M . .

The Metamorphic Role of the Artist Across the Digital Technology Timeline

Guga, Jelena

(2023)

TY  - GEN
AU  - Guga, Jelena
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3286
AB  - The intersection of art and technology has reached unprecedented heights, with digital technologies emerging as novel tools and collaborators in the realm of artistic creation. How do artists navigate the intricate web of challenges (concerns of authenticity, authorship, and copyright) while embracing the potential of digital collaboration and appropriation?
From ‘isolated genius’ to ‘entrepreneur’, the fusion of art and technology has redefined what it means to be an artist, with tasks such as coding, digital rendering, data analysis, as well as social networking, becoming as crucial as traditional craftsmanship.
Through a chronological exploration of pivotal moments, Jelena Guga will uncover how artists have not merely reacted to digital trends but actively forged new pathways, redefining their identity and impact and unveiling a narrative of adaptability, innovation, and reflection.
T2  - IAA Europe Symposium: Arts and Robots: The future of artists’ labour in the context of technological developments
T1  - The Metamorphic Role of the Artist Across the Digital Technology Timeline
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3286
ER  - 
@misc{
author = "Guga, Jelena",
year = "2023",
abstract = "The intersection of art and technology has reached unprecedented heights, with digital technologies emerging as novel tools and collaborators in the realm of artistic creation. How do artists navigate the intricate web of challenges (concerns of authenticity, authorship, and copyright) while embracing the potential of digital collaboration and appropriation?
From ‘isolated genius’ to ‘entrepreneur’, the fusion of art and technology has redefined what it means to be an artist, with tasks such as coding, digital rendering, data analysis, as well as social networking, becoming as crucial as traditional craftsmanship.
Through a chronological exploration of pivotal moments, Jelena Guga will uncover how artists have not merely reacted to digital trends but actively forged new pathways, redefining their identity and impact and unveiling a narrative of adaptability, innovation, and reflection.",
journal = "IAA Europe Symposium: Arts and Robots: The future of artists’ labour in the context of technological developments",
title = "The Metamorphic Role of the Artist Across the Digital Technology Timeline",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3286"
}
Guga, J.. (2023). The Metamorphic Role of the Artist Across the Digital Technology Timeline. in IAA Europe Symposium: Arts and Robots: The future of artists’ labour in the context of technological developments.
https://hdl.handle.net/21.15107/rcub_rifdt_3286
Guga J. The Metamorphic Role of the Artist Across the Digital Technology Timeline. in IAA Europe Symposium: Arts and Robots: The future of artists’ labour in the context of technological developments. 2023;.
https://hdl.handle.net/21.15107/rcub_rifdt_3286 .
Guga, Jelena, "The Metamorphic Role of the Artist Across the Digital Technology Timeline" in IAA Europe Symposium: Arts and Robots: The future of artists’ labour in the context of technological developments (2023),
https://hdl.handle.net/21.15107/rcub_rifdt_3286 .

Pomeraj u kôdu

Guga, Jelena

(Novi Sad : Savez udruženja likovnih umetnika Vojvodine, 2023)

TY  - GEN
AU  - Guga, Jelena
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3279
PB  - Novi Sad : Savez udruženja likovnih umetnika Vojvodine
T2  - Goran Despotovski (ur.), SMIC : pomeraj u kôdu : [pokretna forma : izložba pokretnih formi : 25. septembar - 6. oktobar 2023. Galerija SULUV, Novi Sad] = [move in code]
T1  - Pomeraj u kôdu
SP  - 4
EP  - 6
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3279
ER  - 
@misc{
author = "Guga, Jelena",
year = "2023",
publisher = "Novi Sad : Savez udruženja likovnih umetnika Vojvodine",
journal = "Goran Despotovski (ur.), SMIC : pomeraj u kôdu : [pokretna forma : izložba pokretnih formi : 25. septembar - 6. oktobar 2023. Galerija SULUV, Novi Sad] = [move in code]",
title = "Pomeraj u kôdu",
pages = "4-6",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3279"
}
Guga, J.. (2023). Pomeraj u kôdu. in Goran Despotovski (ur.), SMIC : pomeraj u kôdu : [pokretna forma : izložba pokretnih formi : 25. septembar - 6. oktobar 2023. Galerija SULUV, Novi Sad] = [move in code]
Novi Sad : Savez udruženja likovnih umetnika Vojvodine., 4-6.
https://hdl.handle.net/21.15107/rcub_rifdt_3279
Guga J. Pomeraj u kôdu. in Goran Despotovski (ur.), SMIC : pomeraj u kôdu : [pokretna forma : izložba pokretnih formi : 25. septembar - 6. oktobar 2023. Galerija SULUV, Novi Sad] = [move in code]. 2023;:4-6.
https://hdl.handle.net/21.15107/rcub_rifdt_3279 .
Guga, Jelena, "Pomeraj u kôdu" in Goran Despotovski (ur.), SMIC : pomeraj u kôdu : [pokretna forma : izložba pokretnih formi : 25. septembar - 6. oktobar 2023. Galerija SULUV, Novi Sad] = [move in code] (2023):4-6,
https://hdl.handle.net/21.15107/rcub_rifdt_3279 .

AI (and) ART: Co-creating with the Machine

Guga, Jelena

(Novi Sad : Kulturni Centar Vojvodine "Miloš Crnjanski", 2023)

TY  - GEN
AU  - Guga, Jelena
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3285
PB  - Novi Sad : Kulturni Centar Vojvodine "Miloš Crnjanski"
T2  - Konferencija Laboratory of Culture, 2023
T1  - AI (and) ART: Co-creating with the Machine
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3285
ER  - 
@misc{
author = "Guga, Jelena",
year = "2023",
publisher = "Novi Sad : Kulturni Centar Vojvodine "Miloš Crnjanski"",
journal = "Konferencija Laboratory of Culture, 2023",
title = "AI (and) ART: Co-creating with the Machine",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3285"
}
Guga, J.. (2023). AI (and) ART: Co-creating with the Machine. in Konferencija Laboratory of Culture, 2023
Novi Sad : Kulturni Centar Vojvodine "Miloš Crnjanski"..
https://hdl.handle.net/21.15107/rcub_rifdt_3285
Guga J. AI (and) ART: Co-creating with the Machine. in Konferencija Laboratory of Culture, 2023. 2023;.
https://hdl.handle.net/21.15107/rcub_rifdt_3285 .
Guga, Jelena, "AI (and) ART: Co-creating with the Machine" in Konferencija Laboratory of Culture, 2023 (2023),
https://hdl.handle.net/21.15107/rcub_rifdt_3285 .

Mevorah, V., Guga, J., Markov, Č. (eds.), International Scientific Conference EMERGE 2022: Digital Society Now - Book of Abstracts, Belgrade: Institute for Philosophy and Social Theory, 2022

Mevorah, Vera; Guga, Jelena; Markov, Čedomir

(Belgrade : Institute for Philosophy and Social Theory, 2022)

TY  - GEN
AU  - Mevorah, Vera
AU  - Guga, Jelena
AU  - Markov, Čedomir
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3281
PB  - Belgrade : Institute for Philosophy and Social Theory
T1  - Mevorah, V., Guga, J., Markov, Č. (eds.), International Scientific Conference EMERGE 2022: Digital Society Now - Book of Abstracts, Belgrade: Institute for Philosophy and Social Theory, 2022
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3281
ER  - 
@misc{
author = "Mevorah, Vera and Guga, Jelena and Markov, Čedomir",
year = "2022",
publisher = "Belgrade : Institute for Philosophy and Social Theory",
title = "Mevorah, V., Guga, J., Markov, Č. (eds.), International Scientific Conference EMERGE 2022: Digital Society Now - Book of Abstracts, Belgrade: Institute for Philosophy and Social Theory, 2022",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3281"
}
Mevorah, V., Guga, J.,& Markov, Č.. (2022). Mevorah, V., Guga, J., Markov, Č. (eds.), International Scientific Conference EMERGE 2022: Digital Society Now - Book of Abstracts, Belgrade: Institute for Philosophy and Social Theory, 2022. 
Belgrade : Institute for Philosophy and Social Theory..
https://hdl.handle.net/21.15107/rcub_rifdt_3281
Mevorah V, Guga J, Markov Č. Mevorah, V., Guga, J., Markov, Č. (eds.), International Scientific Conference EMERGE 2022: Digital Society Now - Book of Abstracts, Belgrade: Institute for Philosophy and Social Theory, 2022. 2022;.
https://hdl.handle.net/21.15107/rcub_rifdt_3281 .
Mevorah, Vera, Guga, Jelena, Markov, Čedomir, "Mevorah, V., Guga, J., Markov, Č. (eds.), International Scientific Conference EMERGE 2022: Digital Society Now - Book of Abstracts, Belgrade: Institute for Philosophy and Social Theory, 2022" (2022),
https://hdl.handle.net/21.15107/rcub_rifdt_3281 .

Body Relations: The Intersection of Technology, Nature, and Culture in New Media Art

Guga, Jelena

(Novi Sad : Savez udruženja likovnih umetnika Vojvodine, 2022)

TY  - GEN
AU  - Guga, Jelena
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3278
PB  - Novi Sad : Savez udruženja likovnih umetnika Vojvodine
T2  - ART body art : SMIC. pokretna forma : projekat Art body art : relacije tela = SMIC. Motion art form : The Art body art project : The Body relations : Kreativni distrikt, [Novi Sad], 22. novembar - 6. decembar 2022. =Creative District, [Novi Sad], 22th November – 6th December 2022
T1  - Body Relations: The Intersection of Technology, Nature, and Culture in New Media Art
T1  - Relacije tela: Ukrštanja tehnologije, prirode i kulture u novomedijskoj umetnosti
SP  - 7
EP  - 13
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3278
ER  - 
@misc{
author = "Guga, Jelena",
year = "2022",
publisher = "Novi Sad : Savez udruženja likovnih umetnika Vojvodine",
journal = "ART body art : SMIC. pokretna forma : projekat Art body art : relacije tela = SMIC. Motion art form : The Art body art project : The Body relations : Kreativni distrikt, [Novi Sad], 22. novembar - 6. decembar 2022. =Creative District, [Novi Sad], 22th November – 6th December 2022",
title = "Body Relations: The Intersection of Technology, Nature, and Culture in New Media Art, Relacije tela: Ukrštanja tehnologije, prirode i kulture u novomedijskoj umetnosti",
pages = "7-13",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3278"
}
Guga, J.. (2022). Body Relations: The Intersection of Technology, Nature, and Culture in New Media Art. in ART body art : SMIC. pokretna forma : projekat Art body art : relacije tela = SMIC. Motion art form : The Art body art project : The Body relations : Kreativni distrikt, [Novi Sad], 22. novembar - 6. decembar 2022. =Creative District, [Novi Sad], 22th November – 6th December 2022
Novi Sad : Savez udruženja likovnih umetnika Vojvodine., 7-13.
https://hdl.handle.net/21.15107/rcub_rifdt_3278
Guga J. Body Relations: The Intersection of Technology, Nature, and Culture in New Media Art. in ART body art : SMIC. pokretna forma : projekat Art body art : relacije tela = SMIC. Motion art form : The Art body art project : The Body relations : Kreativni distrikt, [Novi Sad], 22. novembar - 6. decembar 2022. =Creative District, [Novi Sad], 22th November – 6th December 2022. 2022;:7-13.
https://hdl.handle.net/21.15107/rcub_rifdt_3278 .
Guga, Jelena, "Body Relations: The Intersection of Technology, Nature, and Culture in New Media Art" in ART body art : SMIC. pokretna forma : projekat Art body art : relacije tela = SMIC. Motion art form : The Art body art project : The Body relations : Kreativni distrikt, [Novi Sad], 22. novembar - 6. decembar 2022. =Creative District, [Novi Sad], 22th November – 6th December 2022 (2022):7-13,
https://hdl.handle.net/21.15107/rcub_rifdt_3278 .

Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories

Uspenski, Ivana; Guga, Jelena

(Beograd : Institut za filozofiju i društvenu teoriju, 2022)

TY  - JOUR
AU  - Uspenski, Ivana
AU  - Guga, Jelena
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2645
AB  - In the last decades of the 20th century we have seen media theories and cognitive sciences grow, mature and reach their pinnacles by analysing, each from their own disciplinary perspective, two of the same core phenomena: that of media as the environment, transmitter and creator of stimuli, and that of embodied human mind as the stimuli receiver, interpreter, experiencer, and also how both are affected by each other. Even though treating a range of very similar problems and coming to similar conclusions, this still has not brought these two disciplines closer together or resulted in their interdisciplinary approach. They did coalesce in regards to traditional media such as film, but more points of connection are needed for untangling interactive and immersive media environments and their effects on human cognition, action, and perception. With the rise of VR and VR-like systems, especially as they start to evolve into the Metaverse as their main platform of interconnectivity, the tissue of the body becomes almost physically intertwined with that of the virtual surrounding it inhabits through immersion. Simultaneously, the interest in these disciplines arises anew, and especially the need to use their concepts in an interdisciplinary way. This paper’s main interest is to bring these disciplines together in problematising the position of a physical body and its sensory-motor capabilities and their development within synthetic surroundings as Metaverse and anticipate potential downsides of Metaverse’s uncontrolled growth. We will do so also by looking into Metaverse as an artificial-life-like phenomenon, following artificial-life rules and evolving a completely new ‘corporeality’, a body which is completely adapted to virtual spaces. We call this body the Dry Body, an entity sharing cognitive resources with the physical body it is not a physical part of, but has to extend to.
AB  - U poslednjim decenijama 20. veka videli smo kako medijske teorije i kognitivne nauke rastu, sazrevaju i dostižu svoje vrhunce analizirajući, svaki iz svoje disciplinske perspektive, dva srodna osnovna fenomena: medije kao okruženje, prenosioce i kreatore stimulusa i otelovljeni ljudski um u dinamičnoj interakciji sa okruženjem, kao i načine na koje mediji i um utiču na i transformišu jedno drugo. Iako tretiraju čitav niz veoma sličnih problema i dolaze do sličnih zaključaka, to ipak nije dovoljno približilo ove dve discipline niti je rezultiralo njihovim interdisciplinarnim pristupom rešavanju ovih pitanja. Pomak je napravljen kroz kognitivne teorije medija u kojima je fokus uglavnom na tradicionalnim medijskim formama poput filma. Ipak, potrebno je uspostavljanje više tačaka povezivanja za rasplet interaktivnih i imerzivnih medijskih okruženja i njihovih efekata na ljudsku kogniciju, akciju i percepciju. Sa usponom sistema virtuelne realnosti (VR), posebno u trenutku kada počinju da evoluiraju u Metaverzum kao svoju glavnu platformu povezivanja, tkivo tela postaje gotovo fizički isprepleteno sa tkivom virtuelnog okruženja u kom egzistira kroz uranjanje. Istovremeno sa Metaverzumom, iznova se javlja interesovanje za ove dve discipline, a posebno potreba da se njihovi koncepti koriste na interdisciplinaran način. Cilj ovog rada je da spoji ove discipline u problematizaciji položaja fizičkog tela i njegovih senzorno-motoričkih sposobnosti i njihovog razvoja u sintetičkom okruženju kao što je Metaverzum, kao i da predvidi potencijalne negativne strane nekontrolisanog rasta Metaverzuma. Metaverzum ćemo posmatrati kao fenomen veštačkog života, prateći pravila veštačkog života i razvijajući potpuno novu „telesnost“, odnosno telo koje je potpuno prilagođeno virtuelnim prostorima. Ovo telo nazivamo Suvim telom. Ono je entitet koji deli kognitivne resurse sa fizičkim telom čiji nije fizički deo, već se na njega proširuje. Polazimo od premise da svaka nova, inovativna tehnologija u svom razvoju sledi pravila algoritama rasta, što znači da se njeno konačno ‘krajnje stanje’ nikada ne može znati ili predvideti unapred, kao ni promene koje ona donosi u postojeći svet i njegov ekosistem. Što je veća inovacija, to je veći uticaj i promena na stvarni stvarni svet i naša biološka tela u njemu. Metaverzum, kao krajnja tehnička inovacija u oblasti virtuelnosti i manifestacija veštačkog života koji evolutivno prioritizuje „suva tela“, nosi sa sobom značajne i nepredvidive načine na koje se naša biološka tela dalje koriste i razvijaju. Konačno, naglašavamo važnost kontrolisanog, praćenog i doziranog kognitivnog učešća u Metaverse-u, kako bi se uspostavio i sačuvao kognitivni balans između suvih tela i bioloških tela.
PB  - Beograd : Institut za filozofiju i društvenu teoriju
T2  - Filozofija i društvo / Philosophy and Society
T1  - Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories
T1  - Utelovljenje Metaverzuma kao arificijelnog života: na preseku medijskih i 4E kognitivnih teorija
IS  - 2
VL  - 33
SP  - 326
EP  - 345
DO  - 10.2298/FID2202326U
ER  - 
@article{
author = "Uspenski, Ivana and Guga, Jelena",
year = "2022",
abstract = "In the last decades of the 20th century we have seen media theories and cognitive sciences grow, mature and reach their pinnacles by analysing, each from their own disciplinary perspective, two of the same core phenomena: that of media as the environment, transmitter and creator of stimuli, and that of embodied human mind as the stimuli receiver, interpreter, experiencer, and also how both are affected by each other. Even though treating a range of very similar problems and coming to similar conclusions, this still has not brought these two disciplines closer together or resulted in their interdisciplinary approach. They did coalesce in regards to traditional media such as film, but more points of connection are needed for untangling interactive and immersive media environments and their effects on human cognition, action, and perception. With the rise of VR and VR-like systems, especially as they start to evolve into the Metaverse as their main platform of interconnectivity, the tissue of the body becomes almost physically intertwined with that of the virtual surrounding it inhabits through immersion. Simultaneously, the interest in these disciplines arises anew, and especially the need to use their concepts in an interdisciplinary way. This paper’s main interest is to bring these disciplines together in problematising the position of a physical body and its sensory-motor capabilities and their development within synthetic surroundings as Metaverse and anticipate potential downsides of Metaverse’s uncontrolled growth. We will do so also by looking into Metaverse as an artificial-life-like phenomenon, following artificial-life rules and evolving a completely new ‘corporeality’, a body which is completely adapted to virtual spaces. We call this body the Dry Body, an entity sharing cognitive resources with the physical body it is not a physical part of, but has to extend to., U poslednjim decenijama 20. veka videli smo kako medijske teorije i kognitivne nauke rastu, sazrevaju i dostižu svoje vrhunce analizirajući, svaki iz svoje disciplinske perspektive, dva srodna osnovna fenomena: medije kao okruženje, prenosioce i kreatore stimulusa i otelovljeni ljudski um u dinamičnoj interakciji sa okruženjem, kao i načine na koje mediji i um utiču na i transformišu jedno drugo. Iako tretiraju čitav niz veoma sličnih problema i dolaze do sličnih zaključaka, to ipak nije dovoljno približilo ove dve discipline niti je rezultiralo njihovim interdisciplinarnim pristupom rešavanju ovih pitanja. Pomak je napravljen kroz kognitivne teorije medija u kojima je fokus uglavnom na tradicionalnim medijskim formama poput filma. Ipak, potrebno je uspostavljanje više tačaka povezivanja za rasplet interaktivnih i imerzivnih medijskih okruženja i njihovih efekata na ljudsku kogniciju, akciju i percepciju. Sa usponom sistema virtuelne realnosti (VR), posebno u trenutku kada počinju da evoluiraju u Metaverzum kao svoju glavnu platformu povezivanja, tkivo tela postaje gotovo fizički isprepleteno sa tkivom virtuelnog okruženja u kom egzistira kroz uranjanje. Istovremeno sa Metaverzumom, iznova se javlja interesovanje za ove dve discipline, a posebno potreba da se njihovi koncepti koriste na interdisciplinaran način. Cilj ovog rada je da spoji ove discipline u problematizaciji položaja fizičkog tela i njegovih senzorno-motoričkih sposobnosti i njihovog razvoja u sintetičkom okruženju kao što je Metaverzum, kao i da predvidi potencijalne negativne strane nekontrolisanog rasta Metaverzuma. Metaverzum ćemo posmatrati kao fenomen veštačkog života, prateći pravila veštačkog života i razvijajući potpuno novu „telesnost“, odnosno telo koje je potpuno prilagođeno virtuelnim prostorima. Ovo telo nazivamo Suvim telom. Ono je entitet koji deli kognitivne resurse sa fizičkim telom čiji nije fizički deo, već se na njega proširuje. Polazimo od premise da svaka nova, inovativna tehnologija u svom razvoju sledi pravila algoritama rasta, što znači da se njeno konačno ‘krajnje stanje’ nikada ne može znati ili predvideti unapred, kao ni promene koje ona donosi u postojeći svet i njegov ekosistem. Što je veća inovacija, to je veći uticaj i promena na stvarni stvarni svet i naša biološka tela u njemu. Metaverzum, kao krajnja tehnička inovacija u oblasti virtuelnosti i manifestacija veštačkog života koji evolutivno prioritizuje „suva tela“, nosi sa sobom značajne i nepredvidive načine na koje se naša biološka tela dalje koriste i razvijaju. Konačno, naglašavamo važnost kontrolisanog, praćenog i doziranog kognitivnog učešća u Metaverse-u, kako bi se uspostavio i sačuvao kognitivni balans između suvih tela i bioloških tela.",
publisher = "Beograd : Institut za filozofiju i društvenu teoriju",
journal = "Filozofija i društvo / Philosophy and Society",
title = "Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories, Utelovljenje Metaverzuma kao arificijelnog života: na preseku medijskih i 4E kognitivnih teorija",
number = "2",
volume = "33",
pages = "326-345",
doi = "10.2298/FID2202326U"
}
Uspenski, I.,& Guga, J.. (2022). Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories. in Filozofija i društvo / Philosophy and Society
Beograd : Institut za filozofiju i društvenu teoriju., 33(2), 326-345.
https://doi.org/10.2298/FID2202326U
Uspenski I, Guga J. Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories. in Filozofija i društvo / Philosophy and Society. 2022;33(2):326-345.
doi:10.2298/FID2202326U .
Uspenski, Ivana, Guga, Jelena, "Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories" in Filozofija i društvo / Philosophy and Society, 33, no. 2 (2022):326-345,
https://doi.org/10.2298/FID2202326U . .
3

MetaGarden: Technology and Nature in the Works of Tanja Vujinović

Guga, Jelena

(Belgrade: Faculty of Media and Communications, Singidunum University, 2021)

TY  - JOUR
AU  - Guga, Jelena
PY  - 2021
UR  - https://fmkjournals.fmk.edu.rs/index.php/AM/article/view/450
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2328
AB  - In recent decades we have witnessed technological and scientific progress and breakthroughs at an unprecedented rate. We, as humankind, have become technologically advanced, globally connected, informed, all of which reflect traditional ideas of the steady progress of civilization. But at the same time, we face many challenges brought about by climate change, air pollution, water shortage, extinction of species, and other natural disasters. Through an overview of the concept of the Anthropocene from the perspective of philosophy and critical theory, I will discuss alternative approaches to addressing the ecological crisis. Although the key actors in these endeavors are usually scientists, governments, and multinational corporations, I will examine the ways arts and culture significantly contribute to the projects of crisis mitigation. Finally, I turn to MetaGarden, a series of works created by media artist Tanja Vujinović, which epitomize the visions of a more sustainable future(s).
PB  - Belgrade: Faculty of Media and Communications, Singidunum University
T2  - AM Journal of Art and Media Studies
T1  - MetaGarden: Technology and Nature in the Works of Tanja Vujinović
IS  - 25
DO  - 10.25038/am.v0i25.450
ER  - 
@article{
author = "Guga, Jelena",
year = "2021",
abstract = "In recent decades we have witnessed technological and scientific progress and breakthroughs at an unprecedented rate. We, as humankind, have become technologically advanced, globally connected, informed, all of which reflect traditional ideas of the steady progress of civilization. But at the same time, we face many challenges brought about by climate change, air pollution, water shortage, extinction of species, and other natural disasters. Through an overview of the concept of the Anthropocene from the perspective of philosophy and critical theory, I will discuss alternative approaches to addressing the ecological crisis. Although the key actors in these endeavors are usually scientists, governments, and multinational corporations, I will examine the ways arts and culture significantly contribute to the projects of crisis mitigation. Finally, I turn to MetaGarden, a series of works created by media artist Tanja Vujinović, which epitomize the visions of a more sustainable future(s).",
publisher = "Belgrade: Faculty of Media and Communications, Singidunum University",
journal = "AM Journal of Art and Media Studies",
title = "MetaGarden: Technology and Nature in the Works of Tanja Vujinović",
number = "25",
doi = "10.25038/am.v0i25.450"
}
Guga, J.. (2021). MetaGarden: Technology and Nature in the Works of Tanja Vujinović. in AM Journal of Art and Media Studies
Belgrade: Faculty of Media and Communications, Singidunum University.(25).
https://doi.org/10.25038/am.v0i25.450
Guga J. MetaGarden: Technology and Nature in the Works of Tanja Vujinović. in AM Journal of Art and Media Studies. 2021;(25).
doi:10.25038/am.v0i25.450 .
Guga, Jelena, "MetaGarden: Technology and Nature in the Works of Tanja Vujinović" in AM Journal of Art and Media Studies, no. 25 (2021),
https://doi.org/10.25038/am.v0i25.450 . .

Visuotactile integration modulates motor performance in a perceptual decision-making task

Grechuta, Klaudia; Guga, Jelena; Maffei, Giovanni; Rubio Ballester, Belen; F. M. J. Verschure, Paul

(London: Nature Publishing Group, 2017)

TY  - JOUR
AU  - Grechuta, Klaudia
AU  - Guga, Jelena
AU  - Maffei, Giovanni
AU  - Rubio Ballester, Belen
AU  - F. M. J. Verschure, Paul
PY  - 2017
UR  - https://www.nature.com/articles/s41598-017-03488-0
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2329
AB  - Body ownership is critically dependent on multimodal integration as for instance revealed in the Rubber Hand Illusion (RHI) and a number of studies which have addressed the neural correlates of the processes underlying this phenomenon. Both experimental and clinical research have shown that the structures underlying body ownership seem to significantly overlap with those of motor control including the parietal and ventral premotor cortices, Temporal Parietal Junction (TPJ) and the insula. This raises the question of whether this structural overlap between body ownership and motor control structures is of any functional significance. Here, we investigate the specific question of whether experimentally induced ownership over a virtual limb can modulate the performance of that limb in a simple sensorimotor task. Using a Virtual reality (VR) environment we modulate body ownership in three experimental conditions with respect to the (in)congruence of stimulus configurations. Our results show that the degree of ownership directly modulates motor performance. This implies that body ownership is not exclusively a perceptual and/or subjective multimodal state but that it is tightly coupled to systems for decision-making and motor control.
PB  - London: Nature Publishing Group
T2  - Scientific Reports
T1  - Visuotactile integration modulates motor performance in a perceptual decision-making task
VL  - 7
DO  - 10.1038/s41598-017-03488-0
ER  - 
@article{
author = "Grechuta, Klaudia and Guga, Jelena and Maffei, Giovanni and Rubio Ballester, Belen and F. M. J. Verschure, Paul",
year = "2017",
abstract = "Body ownership is critically dependent on multimodal integration as for instance revealed in the Rubber Hand Illusion (RHI) and a number of studies which have addressed the neural correlates of the processes underlying this phenomenon. Both experimental and clinical research have shown that the structures underlying body ownership seem to significantly overlap with those of motor control including the parietal and ventral premotor cortices, Temporal Parietal Junction (TPJ) and the insula. This raises the question of whether this structural overlap between body ownership and motor control structures is of any functional significance. Here, we investigate the specific question of whether experimentally induced ownership over a virtual limb can modulate the performance of that limb in a simple sensorimotor task. Using a Virtual reality (VR) environment we modulate body ownership in three experimental conditions with respect to the (in)congruence of stimulus configurations. Our results show that the degree of ownership directly modulates motor performance. This implies that body ownership is not exclusively a perceptual and/or subjective multimodal state but that it is tightly coupled to systems for decision-making and motor control.",
publisher = "London: Nature Publishing Group",
journal = "Scientific Reports",
title = "Visuotactile integration modulates motor performance in a perceptual decision-making task",
volume = "7",
doi = "10.1038/s41598-017-03488-0"
}
Grechuta, K., Guga, J., Maffei, G., Rubio Ballester, B.,& F. M. J. Verschure, P.. (2017). Visuotactile integration modulates motor performance in a perceptual decision-making task. in Scientific Reports
London: Nature Publishing Group., 7.
https://doi.org/10.1038/s41598-017-03488-0
Grechuta K, Guga J, Maffei G, Rubio Ballester B, F. M. J. Verschure P. Visuotactile integration modulates motor performance in a perceptual decision-making task. in Scientific Reports. 2017;7.
doi:10.1038/s41598-017-03488-0 .
Grechuta, Klaudia, Guga, Jelena, Maffei, Giovanni, Rubio Ballester, Belen, F. M. J. Verschure, Paul, "Visuotactile integration modulates motor performance in a perceptual decision-making task" in Scientific Reports, 7 (2017),
https://doi.org/10.1038/s41598-017-03488-0 . .
6
20

Procedural Aesthetics and the Emergence of NeuroArt

Guga, Jelena; Uspenski, Ivana

(Belgrade : STRAND - Sustainable Urban Society Association, 2016)

TY  - GEN
AU  - Guga, Jelena
AU  - Uspenski, Ivana
PY  - 2016
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3277
AB  - Although Neuroart is related to the concept of Neuroaesthetics (S. Zeki), which is based on a
scientific approach to aesthetic perception of art, and to the concepts of Neuroplastic arts (G.
Novakovic) and Neuromedia (J. Scott) endorsing collaboration between artists and neuroscientists,
it is at the same time distinct from them. We are using the term literally to refer to those artworks
that are based on neural / brain waves signals and the use of brain-computer interfaces (BCI) or
more specifically, EEG headsets in the production and display of artworks. We focus on EEG-based
sound art, visual arts, interactive installations, and performance arts, and we identify Neuroart as a
novel, emerging form or sub-genre of new media art.
However, we do not limit Neuroart to human-generated artworks only. Given that Neuroart applies
to detection or inspection of neural electric signals, we claim that the electric nature of those signals
also applies to processes inherent in machine processing or neural computing such as Google Deep
Dream and other generic platforms that lay the foundations for computer and/or AI generated art
forms including database art, software art, visualization art, sonification art as well as those artworks
that result in material artifacts presented in traditional exhibition format.
We additionally claim that regardless whether the artworks of Neuroart are driven by a human or
machine, they can have the same aesthetic discursive value, but within a context of a newly defined
discipline of aesthetics that is Procedural Aesthetics. The Procedural Aesthetics (or the aesthetics of
signal), can be understood as the discursiveness of the very process of signals (intensities) emission
before they enter the sphere of conscious cognition. It is a pre-receptive and pre-semantics
phenomenon. It deals with the processes otherwise not available to human perceptive apparatus,
trying to reveal them, unmask them, by offering them to interpretation as cultural artifacts. And in
order to do this, it relies heavily on technology and technical equipment allowing us the access
to these ‘invisible’ processes through visualization, sonification, textualization, mapping and other
forms of interpretable representations displayed as artworks.
PB  - Belgrade : STRAND - Sustainable Urban Society Association
T2  - Going Digital: Innovations in Art, Architecture, Science and Technology – Book of Abstracts
T1  - Procedural Aesthetics and the Emergence of NeuroArt
SP  - 40
EP  - 41
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3277
ER  - 
@misc{
author = "Guga, Jelena and Uspenski, Ivana",
year = "2016",
abstract = "Although Neuroart is related to the concept of Neuroaesthetics (S. Zeki), which is based on a
scientific approach to aesthetic perception of art, and to the concepts of Neuroplastic arts (G.
Novakovic) and Neuromedia (J. Scott) endorsing collaboration between artists and neuroscientists,
it is at the same time distinct from them. We are using the term literally to refer to those artworks
that are based on neural / brain waves signals and the use of brain-computer interfaces (BCI) or
more specifically, EEG headsets in the production and display of artworks. We focus on EEG-based
sound art, visual arts, interactive installations, and performance arts, and we identify Neuroart as a
novel, emerging form or sub-genre of new media art.
However, we do not limit Neuroart to human-generated artworks only. Given that Neuroart applies
to detection or inspection of neural electric signals, we claim that the electric nature of those signals
also applies to processes inherent in machine processing or neural computing such as Google Deep
Dream and other generic platforms that lay the foundations for computer and/or AI generated art
forms including database art, software art, visualization art, sonification art as well as those artworks
that result in material artifacts presented in traditional exhibition format.
We additionally claim that regardless whether the artworks of Neuroart are driven by a human or
machine, they can have the same aesthetic discursive value, but within a context of a newly defined
discipline of aesthetics that is Procedural Aesthetics. The Procedural Aesthetics (or the aesthetics of
signal), can be understood as the discursiveness of the very process of signals (intensities) emission
before they enter the sphere of conscious cognition. It is a pre-receptive and pre-semantics
phenomenon. It deals with the processes otherwise not available to human perceptive apparatus,
trying to reveal them, unmask them, by offering them to interpretation as cultural artifacts. And in
order to do this, it relies heavily on technology and technical equipment allowing us the access
to these ‘invisible’ processes through visualization, sonification, textualization, mapping and other
forms of interpretable representations displayed as artworks.",
publisher = "Belgrade : STRAND - Sustainable Urban Society Association",
journal = "Going Digital: Innovations in Art, Architecture, Science and Technology – Book of Abstracts",
title = "Procedural Aesthetics and the Emergence of NeuroArt",
pages = "40-41",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3277"
}
Guga, J.,& Uspenski, I.. (2016). Procedural Aesthetics and the Emergence of NeuroArt. in Going Digital: Innovations in Art, Architecture, Science and Technology – Book of Abstracts
Belgrade : STRAND - Sustainable Urban Society Association., 40-41.
https://hdl.handle.net/21.15107/rcub_rifdt_3277
Guga J, Uspenski I. Procedural Aesthetics and the Emergence of NeuroArt. in Going Digital: Innovations in Art, Architecture, Science and Technology – Book of Abstracts. 2016;:40-41.
https://hdl.handle.net/21.15107/rcub_rifdt_3277 .
Guga, Jelena, Uspenski, Ivana, "Procedural Aesthetics and the Emergence of NeuroArt" in Going Digital: Innovations in Art, Architecture, Science and Technology – Book of Abstracts (2016):40-41,
https://hdl.handle.net/21.15107/rcub_rifdt_3277 .

Virtual Idol Hatsune Miku: New Auratic Experience of the Performer as a Collaborative Platform

Guga, Jelena

(Springer, Cham, 2015)

TY  - CHAP
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3273
AB  - In this paper, the phenomenon of virtual idol Hatsune Miku will be analyzed in the context of critical theory, emerging technologies, and theory of digital art practices. The first part focuses on the phenomenon of the virtual celebrity seen as Deleuze and Guattari’s concept of ‘body without organs.’ The second part examines how the state-of-the-art technologies have enabled the existence of Hatsune Miku, who is simultaneously a corporate software product, pop icon, performance artist, and collaborative multimedia artwork. Based on the reading of Hatsune Miku as a hybrid product emerging from the fusion of arts and IT, the last part revolves around the concept of ‘aura’ (Benjamin) generated by virtual idol’s presence. Finally, the notion of hyperterminality is introduced not only to differentiate between entities/identities appearing on the surface of the screen and those virtual constructs co-existing with us in the spaces of physical reality, but also to explore how these newly emerging “phygital” entities transform the existing conceptions of body and identity.
PB  - Springer, Cham
T2  - Brooks, A., Ayiter, E., Yazicigil, O. (eds) Arts and Technology. ArtsIT 2014. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
T1  - Virtual Idol Hatsune Miku: New Auratic Experience of the Performer as a Collaborative Platform
VL  - 145
SP  - 36
EP  - 44
DO  - 10.1007/978-3-319-18836-2_5
ER  - 
@inbook{
author = "Guga, Jelena",
year = "2015",
abstract = "In this paper, the phenomenon of virtual idol Hatsune Miku will be analyzed in the context of critical theory, emerging technologies, and theory of digital art practices. The first part focuses on the phenomenon of the virtual celebrity seen as Deleuze and Guattari’s concept of ‘body without organs.’ The second part examines how the state-of-the-art technologies have enabled the existence of Hatsune Miku, who is simultaneously a corporate software product, pop icon, performance artist, and collaborative multimedia artwork. Based on the reading of Hatsune Miku as a hybrid product emerging from the fusion of arts and IT, the last part revolves around the concept of ‘aura’ (Benjamin) generated by virtual idol’s presence. Finally, the notion of hyperterminality is introduced not only to differentiate between entities/identities appearing on the surface of the screen and those virtual constructs co-existing with us in the spaces of physical reality, but also to explore how these newly emerging “phygital” entities transform the existing conceptions of body and identity.",
publisher = "Springer, Cham",
journal = "Brooks, A., Ayiter, E., Yazicigil, O. (eds) Arts and Technology. ArtsIT 2014. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering",
booktitle = "Virtual Idol Hatsune Miku: New Auratic Experience of the Performer as a Collaborative Platform",
volume = "145",
pages = "36-44",
doi = "10.1007/978-3-319-18836-2_5"
}
Guga, J.. (2015). Virtual Idol Hatsune Miku: New Auratic Experience of the Performer as a Collaborative Platform. in Brooks, A., Ayiter, E., Yazicigil, O. (eds) Arts and Technology. ArtsIT 2014. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
Springer, Cham., 145, 36-44.
https://doi.org/10.1007/978-3-319-18836-2_5
Guga J. Virtual Idol Hatsune Miku: New Auratic Experience of the Performer as a Collaborative Platform. in Brooks, A., Ayiter, E., Yazicigil, O. (eds) Arts and Technology. ArtsIT 2014. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering. 2015;145:36-44.
doi:10.1007/978-3-319-18836-2_5 .
Guga, Jelena, "Virtual Idol Hatsune Miku: New Auratic Experience of the Performer as a Collaborative Platform" in Brooks, A., Ayiter, E., Yazicigil, O. (eds) Arts and Technology. ArtsIT 2014. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 145 (2015):36-44,
https://doi.org/10.1007/978-3-319-18836-2_5 . .
3
12

Cyborg Tales: The Reinvention of the Human in the Information Age

Guga, Jelena

(Springer International Publishing Switzerland, 2015)

TY  - CHAP
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3272
AB  - The emerging technological developments across various scientific fields have brought about radical changes in the ways we perceive and define what it means to be human in today’s highly technologically oriented society. Advancements in robotics, AI research, molecular biology, genetic engineering, nanotechnology, medicine, etc., are mostly still in an experimental phase but it is likely that they will become a part of our daily experience. However, human enhancement and emergence of autonomous artificial beings have long been a part of futures imagined in SF and cyberpunk. While focusing on the phenomenon of cyborg as a product of both social reality and fiction, this chapter will attempt to offer a new perspective on selected SF and cyberpunk narratives by treating them not only as fictions but as theories of the future as well. Furthermore, selected examples of the existing real-life cyborgs will show that SF narratives are not merely limited to the scope of imagination but are a constituent part of lived experience, thus blurring the boundaries between reality and fiction.
PB  - Springer International Publishing Switzerland
T2  - Beyond Artificial Intelligence: The Disappearing Human-Machine Divide
T1  - Cyborg Tales: The Reinvention of the Human in the Information Age
SP  - 45
EP  - 62
DO  - 10.1007/978-3-319-09668-1_4
ER  - 
@inbook{
author = "Guga, Jelena",
year = "2015",
abstract = "The emerging technological developments across various scientific fields have brought about radical changes in the ways we perceive and define what it means to be human in today’s highly technologically oriented society. Advancements in robotics, AI research, molecular biology, genetic engineering, nanotechnology, medicine, etc., are mostly still in an experimental phase but it is likely that they will become a part of our daily experience. However, human enhancement and emergence of autonomous artificial beings have long been a part of futures imagined in SF and cyberpunk. While focusing on the phenomenon of cyborg as a product of both social reality and fiction, this chapter will attempt to offer a new perspective on selected SF and cyberpunk narratives by treating them not only as fictions but as theories of the future as well. Furthermore, selected examples of the existing real-life cyborgs will show that SF narratives are not merely limited to the scope of imagination but are a constituent part of lived experience, thus blurring the boundaries between reality and fiction.",
publisher = "Springer International Publishing Switzerland",
journal = "Beyond Artificial Intelligence: The Disappearing Human-Machine Divide",
booktitle = "Cyborg Tales: The Reinvention of the Human in the Information Age",
pages = "45-62",
doi = "10.1007/978-3-319-09668-1_4"
}
Guga, J.. (2015). Cyborg Tales: The Reinvention of the Human in the Information Age. in Beyond Artificial Intelligence: The Disappearing Human-Machine Divide
Springer International Publishing Switzerland., 45-62.
https://doi.org/10.1007/978-3-319-09668-1_4
Guga J. Cyborg Tales: The Reinvention of the Human in the Information Age. in Beyond Artificial Intelligence: The Disappearing Human-Machine Divide. 2015;:45-62.
doi:10.1007/978-3-319-09668-1_4 .
Guga, Jelena, "Cyborg Tales: The Reinvention of the Human in the Information Age" in Beyond Artificial Intelligence: The Disappearing Human-Machine Divide (2015):45-62,
https://doi.org/10.1007/978-3-319-09668-1_4 . .
5

Going Digital: From Obsolete Body to Body as an Interface in New Media Art

Guga, Jelena

(Belgrade : STRAND - Sustainable Urban Society Association, 2015)

TY  - CONF
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3282
AB  - Ubiquitous computing and networking has brought about unprecedented changes in all the spheres of everyday life. Communication, access to information, cultural production, education, and even our sense of self is affected by the technological layer and its set of rules for social, cultural, and political, as well as aesthetic and artistic interrelations. Digital technology can no longer be considered a mere tool. Instead, it has become a constituent part of ourselves and the world we live in. This shift in our “going digital” may seem to have occurred smoothly, but in the past two or three decades only, we have radically reinvented and reinterpreted the existence in contemporary world precisely in relation to technological advances and breakthroughs. Through selected examples of pioneering and contemporary new media artworks which challenge the boundaries between art, science, technology, and daily life, I will focus on the issue of identity politics and the role of the body in digital interactions from Web 1.0 to state-of-the-art natural user interfaces.
PB  - Belgrade : STRAND - Sustainable Urban Society Association
C3  - Going Digital: Innovations in the Contemporary Life, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade, 2015
T1  - Going Digital: From Obsolete Body to Body as an Interface in New Media Art
SP  - 11
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3282
ER  - 
@conference{
author = "Guga, Jelena",
year = "2015",
abstract = "Ubiquitous computing and networking has brought about unprecedented changes in all the spheres of everyday life. Communication, access to information, cultural production, education, and even our sense of self is affected by the technological layer and its set of rules for social, cultural, and political, as well as aesthetic and artistic interrelations. Digital technology can no longer be considered a mere tool. Instead, it has become a constituent part of ourselves and the world we live in. This shift in our “going digital” may seem to have occurred smoothly, but in the past two or three decades only, we have radically reinvented and reinterpreted the existence in contemporary world precisely in relation to technological advances and breakthroughs. Through selected examples of pioneering and contemporary new media artworks which challenge the boundaries between art, science, technology, and daily life, I will focus on the issue of identity politics and the role of the body in digital interactions from Web 1.0 to state-of-the-art natural user interfaces.",
publisher = "Belgrade : STRAND - Sustainable Urban Society Association",
journal = "Going Digital: Innovations in the Contemporary Life, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade, 2015",
title = "Going Digital: From Obsolete Body to Body as an Interface in New Media Art",
pages = "11",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3282"
}
Guga, J.. (2015). Going Digital: From Obsolete Body to Body as an Interface in New Media Art. in Going Digital: Innovations in the Contemporary Life, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade, 2015
Belgrade : STRAND - Sustainable Urban Society Association., 11.
https://hdl.handle.net/21.15107/rcub_rifdt_3282
Guga J. Going Digital: From Obsolete Body to Body as an Interface in New Media Art. in Going Digital: Innovations in the Contemporary Life, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade, 2015. 2015;:11.
https://hdl.handle.net/21.15107/rcub_rifdt_3282 .
Guga, Jelena, "Going Digital: From Obsolete Body to Body as an Interface in New Media Art" in Going Digital: Innovations in the Contemporary Life, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade, 2015 (2015):11,
https://hdl.handle.net/21.15107/rcub_rifdt_3282 .

Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora

Guga, Jelena

(Beograd: Srpsko sociološko društvo, 2015)

TY  - JOUR
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2635
AB  - Prostori koje generišu novomedijske tehnologije, koliko god oni bili apstraktni, predstavljaju kvalitativno novu formu medijskog okruženja i integrisani su u svakodnevni život tako da su, na neki način, postali konstituenti društvene realnosti. Utemeljeno u dualističkom, kartezijanskom shvatanju realnog i virtuelnog prostora, virtuelno još uvek ima konotaciju 'drugog' sveta, koji se ontološki i fenomenološki razlikuje od 'realnosti'. Ipak, virtuelnost kao karakteristiku novomedijskih tehnologija ne treba poistovetiti sa iluzijom, obmanom ili fikcijom i postaviti u opoziciju sa realnošću, jer se ona bazira na veoma realnim interakcijama. Pre bi se moglo reći da postoje različite vrste ili nivoi realnosti, i da virtuelno ima realnu egzistenciju koja se kvalitativno razlikuje od one u fizičkoj realnosti. Danas, kada svako mesto na planeti, ali i društene, političke i kulturalne aktivnosti imaju svoju digitalnu manifestaciju, da li još uvek možemo da govorimo o virtuelnom prostoru kao izolovanom fenomenu? Upravo zahvaljujući rasprostranjenoj upotrebi novih tehnologija kao što su pametni, mobilni uređaji ili telesno-orijentisani uređaji (wearables), iskustvo savremenog čoveka određeno je tehnološki posredovanom realnošću, odnosno proširenom realnošću. S tim u vezi, jedno od ključnih pitanja savremenog društva, a koja su predmet ovog teksta, jesu načini na koje tehnološki posredovani prostori redefinišu ne samo društvene odnose, već i poimanje identiteta, telesnosti i jastva.
PB  - Beograd: Srpsko sociološko društvo
T2  - Sociološki pregled
T1  - Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora
IS  - 3
VL  - 49
SP  - 265
EP  - 277
DO  - 10.5937/socpreg1503265G
ER  - 
@article{
author = "Guga, Jelena",
year = "2015",
abstract = "Prostori koje generišu novomedijske tehnologije, koliko god oni bili apstraktni, predstavljaju kvalitativno novu formu medijskog okruženja i integrisani su u svakodnevni život tako da su, na neki način, postali konstituenti društvene realnosti. Utemeljeno u dualističkom, kartezijanskom shvatanju realnog i virtuelnog prostora, virtuelno još uvek ima konotaciju 'drugog' sveta, koji se ontološki i fenomenološki razlikuje od 'realnosti'. Ipak, virtuelnost kao karakteristiku novomedijskih tehnologija ne treba poistovetiti sa iluzijom, obmanom ili fikcijom i postaviti u opoziciju sa realnošću, jer se ona bazira na veoma realnim interakcijama. Pre bi se moglo reći da postoje različite vrste ili nivoi realnosti, i da virtuelno ima realnu egzistenciju koja se kvalitativno razlikuje od one u fizičkoj realnosti. Danas, kada svako mesto na planeti, ali i društene, političke i kulturalne aktivnosti imaju svoju digitalnu manifestaciju, da li još uvek možemo da govorimo o virtuelnom prostoru kao izolovanom fenomenu? Upravo zahvaljujući rasprostranjenoj upotrebi novih tehnologija kao što su pametni, mobilni uređaji ili telesno-orijentisani uređaji (wearables), iskustvo savremenog čoveka određeno je tehnološki posredovanom realnošću, odnosno proširenom realnošću. S tim u vezi, jedno od ključnih pitanja savremenog društva, a koja su predmet ovog teksta, jesu načini na koje tehnološki posredovani prostori redefinišu ne samo društvene odnose, već i poimanje identiteta, telesnosti i jastva.",
publisher = "Beograd: Srpsko sociološko društvo",
journal = "Sociološki pregled",
title = "Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora",
number = "3",
volume = "49",
pages = "265-277",
doi = "10.5937/socpreg1503265G"
}
Guga, J.. (2015). Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora. in Sociološki pregled
Beograd: Srpsko sociološko društvo., 49(3), 265-277.
https://doi.org/10.5937/socpreg1503265G
Guga J. Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora. in Sociološki pregled. 2015;49(3):265-277.
doi:10.5937/socpreg1503265G .
Guga, Jelena, "Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora" in Sociološki pregled, 49, no. 3 (2015):265-277,
https://doi.org/10.5937/socpreg1503265G . .
2

Digitalno Ja: kako smo postali binarni

Guga, Jelena

(Novi Sad: Centar za savremenu kulturu i komunikaciju_ ArtKult, 2015)

TY  - BOOK
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2460
AB  - Upotreba digitalnih tehnologija u svim aspektima svakodnevnog života otvorila je do sada nezamislive mogućnosti kao što su trenutni pristup informacijama, prisutnost na bilo kojoj tački planete, multipliciranje i menjanje identiteta, ali i reartikulacija i rekonstrukcija telesnosti. U cyberpunk književnosti, novomedijskim umetničkim praksama, sajber teorijama, SF filmovima i stripovima kao i naučnim istraživanjima, na različite načine prisutna je težnja ka napuštanju smrtnog fizičkog tela i pohranjivanju besmrtnog uma u digitalne baze podataka gde možemo biti štagod i kogod poželimo. U odnosu na savremene tehnologije, biološko telo je često smatrano sekundarnim, zastarelim i kao takvo nije „osposobljeno“ da se nosi sa eksponencijalnom brzinom tehnološkog razvoja. Otud ne čudi što mnoga istraživanja, bilo naučna ili popularna, ostavljaju problem telesnosti po strani, fokusirajući se više na pitanja identiteta, svesti i obestelovljenja u digitalnim svetovima. Stoga su u ovoj knjizi predstavljene one teorije koje su fokusirane na pitanja telesnosti u kontekstu novomedijskih fenomena i njihovog uticaja na društvenu realnost. Polazna tvrdnja diskusije jeste da bez fizičkog tela ne postoji ni virtuelno ni realno, što upravo ukazuje na značaj fizičkog tela u biološko-tehnološkim interfejsima, odnosno na načine na koje se menja uloga tela i telesnosti u okruženju opšte virtuelizacije, i samim tim, na načine na koje te promene funkcije tela utiču na ontološki opstanak čoveka kao biološke jedinke.
PB  - Novi Sad: Centar za savremenu kulturu i komunikaciju_ ArtKult
T1  - Digitalno Ja: kako smo postali binarni
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_2460
ER  - 
@book{
author = "Guga, Jelena",
year = "2015",
abstract = "Upotreba digitalnih tehnologija u svim aspektima svakodnevnog života otvorila je do sada nezamislive mogućnosti kao što su trenutni pristup informacijama, prisutnost na bilo kojoj tački planete, multipliciranje i menjanje identiteta, ali i reartikulacija i rekonstrukcija telesnosti. U cyberpunk književnosti, novomedijskim umetničkim praksama, sajber teorijama, SF filmovima i stripovima kao i naučnim istraživanjima, na različite načine prisutna je težnja ka napuštanju smrtnog fizičkog tela i pohranjivanju besmrtnog uma u digitalne baze podataka gde možemo biti štagod i kogod poželimo. U odnosu na savremene tehnologije, biološko telo je često smatrano sekundarnim, zastarelim i kao takvo nije „osposobljeno“ da se nosi sa eksponencijalnom brzinom tehnološkog razvoja. Otud ne čudi što mnoga istraživanja, bilo naučna ili popularna, ostavljaju problem telesnosti po strani, fokusirajući se više na pitanja identiteta, svesti i obestelovljenja u digitalnim svetovima. Stoga su u ovoj knjizi predstavljene one teorije koje su fokusirane na pitanja telesnosti u kontekstu novomedijskih fenomena i njihovog uticaja na društvenu realnost. Polazna tvrdnja diskusije jeste da bez fizičkog tela ne postoji ni virtuelno ni realno, što upravo ukazuje na značaj fizičkog tela u biološko-tehnološkim interfejsima, odnosno na načine na koje se menja uloga tela i telesnosti u okruženju opšte virtuelizacije, i samim tim, na načine na koje te promene funkcije tela utiču na ontološki opstanak čoveka kao biološke jedinke.",
publisher = "Novi Sad: Centar za savremenu kulturu i komunikaciju_ ArtKult",
title = "Digitalno Ja: kako smo postali binarni",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_2460"
}
Guga, J.. (2015). Digitalno Ja: kako smo postali binarni. 
Novi Sad: Centar za savremenu kulturu i komunikaciju_ ArtKult..
https://hdl.handle.net/21.15107/rcub_rifdt_2460
Guga J. Digitalno Ja: kako smo postali binarni. 2015;.
https://hdl.handle.net/21.15107/rcub_rifdt_2460 .
Guga, Jelena, "Digitalno Ja: kako smo postali binarni" (2015),
https://hdl.handle.net/21.15107/rcub_rifdt_2460 .

Digital Self: How We Became Binary

Guga, Jelena

(Plzeň: University of West Bohemia, 2015)

TY  - BOOK
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2459
AB  - Th e ubiquitous use of digital technology in all aspects of daily life has opened 
up unprecedented possibilities such as immediate access to information, (tele)
presence at any place on the planet, multiplication and modifi cation of identity, 
as well as rearticulation and reconstruction of embodiment. In cyberpunk literature, new media art practices, cyber theories, SF fi lms and comic books, and 
scientifi c research, there is oft en a tendency to leave the mortal physical body, 
behind in order to upload the immortal mind into the vast realm of the digital 
where one can be whatever or whomever s/he wants. In relation to modern technology, the biological body is oft en regarded as obsolete for not being “equipped” 
to cope with the exponential speed of technological development. Hence, it is 
not surprising that many studies ignore the problem of embodiment by focusing more on the issues of identity, consciousness and disembodiment in digital 
worlds. Th erefore, this book will attempt to highlight those theories that focus on 
embodiment in technologically mediated environments, thus reintegrating the 
physical body into discussions of new media phenomena and the ways they aff ect 
social reality today. In this book I will start from the hypothesis that without the 
physical body there is no virtual or real. Th e aim is to underline the signifi cance 
of physical body in biotechnological interfaces, and to discuss and analyze the 
ways in which the role of body and embodiment changes in ubiquitous virtual 
environments, as well as to map the ways in which technology alters bodily functions thus aff ecting ontological survival of humans as biological species.
PB  - Plzeň: University of West Bohemia
T1  - Digital Self: How We Became Binary
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_2459
ER  - 
@book{
author = "Guga, Jelena",
year = "2015",
abstract = "Th e ubiquitous use of digital technology in all aspects of daily life has opened 
up unprecedented possibilities such as immediate access to information, (tele)
presence at any place on the planet, multiplication and modifi cation of identity, 
as well as rearticulation and reconstruction of embodiment. In cyberpunk literature, new media art practices, cyber theories, SF fi lms and comic books, and 
scientifi c research, there is oft en a tendency to leave the mortal physical body, 
behind in order to upload the immortal mind into the vast realm of the digital 
where one can be whatever or whomever s/he wants. In relation to modern technology, the biological body is oft en regarded as obsolete for not being “equipped” 
to cope with the exponential speed of technological development. Hence, it is 
not surprising that many studies ignore the problem of embodiment by focusing more on the issues of identity, consciousness and disembodiment in digital 
worlds. Th erefore, this book will attempt to highlight those theories that focus on 
embodiment in technologically mediated environments, thus reintegrating the 
physical body into discussions of new media phenomena and the ways they aff ect 
social reality today. In this book I will start from the hypothesis that without the 
physical body there is no virtual or real. Th e aim is to underline the signifi cance 
of physical body in biotechnological interfaces, and to discuss and analyze the 
ways in which the role of body and embodiment changes in ubiquitous virtual 
environments, as well as to map the ways in which technology alters bodily functions thus aff ecting ontological survival of humans as biological species.",
publisher = "Plzeň: University of West Bohemia",
title = "Digital Self: How We Became Binary",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_2459"
}
Guga, J.. (2015). Digital Self: How We Became Binary. 
Plzeň: University of West Bohemia..
https://hdl.handle.net/21.15107/rcub_rifdt_2459
Guga J. Digital Self: How We Became Binary. 2015;.
https://hdl.handle.net/21.15107/rcub_rifdt_2459 .
Guga, Jelena, "Digital Self: How We Became Binary" (2015),
https://hdl.handle.net/21.15107/rcub_rifdt_2459 .

In the Machine We Trust: Cyborg Body of Philosophy, Religion and Fiction

Guga, Jelena

(University of West Bohemia, 2013)

TY  - CONF
AU  - Guga, Jelena
PY  - 2013
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3284
AB  - The idea of mind uploading shows that in the philosophical sense, we are still deeply embedded in Cartesian dualisms and Newtonian mechanical ways of thinking. Moreover, this idea neglects our material existence, i.e. our embodied reality, no matter how obsolete or imperfect or unable to cope with exponential technological advancements it may be. In this paper I will attempt to step out of Eurocentric and anthropocentric thought in two ways. Firstly, by introducing the Chinese philosophical concept of Tao - through the etymology of the written character Tao I will comparatively analyze it with the concept of the Machine-God. Secondly, the desire to leave the meat behind emerging from the body-mind split will be criticized through the concept of embodied consciousness. In order for a mind or any other immaterial phenomena to be uploaded into a machine, it first has to be measured, pragmatically proven and materialized. This shows the discrepancy between our mechanical hardware / the inert matter and dynamical wetware / living bodies. The paper will be an attempt to provide a platform for more inclusive, anti-essentialist ways of thinking and debating the complex and intimate relations with our machines and their potential to shape possible posthuman futures.
PB  - University of West Bohemia
C3  - Romportl, J., Zackova, E., Ircing, P., Polak, M., Schuster, R. (eds.), Beyond AI: Artificial Golem Intelligence, Proceeding of the International Conference Beyond AI 2013, University of West Bohemia, Pilsen, 2013
T1  - In the Machine We Trust: Cyborg Body of Philosophy, Religion and Fiction
SP  - 58
EP  - 68
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3284
ER  - 
@conference{
author = "Guga, Jelena",
year = "2013",
abstract = "The idea of mind uploading shows that in the philosophical sense, we are still deeply embedded in Cartesian dualisms and Newtonian mechanical ways of thinking. Moreover, this idea neglects our material existence, i.e. our embodied reality, no matter how obsolete or imperfect or unable to cope with exponential technological advancements it may be. In this paper I will attempt to step out of Eurocentric and anthropocentric thought in two ways. Firstly, by introducing the Chinese philosophical concept of Tao - through the etymology of the written character Tao I will comparatively analyze it with the concept of the Machine-God. Secondly, the desire to leave the meat behind emerging from the body-mind split will be criticized through the concept of embodied consciousness. In order for a mind or any other immaterial phenomena to be uploaded into a machine, it first has to be measured, pragmatically proven and materialized. This shows the discrepancy between our mechanical hardware / the inert matter and dynamical wetware / living bodies. The paper will be an attempt to provide a platform for more inclusive, anti-essentialist ways of thinking and debating the complex and intimate relations with our machines and their potential to shape possible posthuman futures.",
publisher = "University of West Bohemia",
journal = "Romportl, J., Zackova, E., Ircing, P., Polak, M., Schuster, R. (eds.), Beyond AI: Artificial Golem Intelligence, Proceeding of the International Conference Beyond AI 2013, University of West Bohemia, Pilsen, 2013",
title = "In the Machine We Trust: Cyborg Body of Philosophy, Religion and Fiction",
pages = "58-68",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3284"
}
Guga, J.. (2013). In the Machine We Trust: Cyborg Body of Philosophy, Religion and Fiction. in Romportl, J., Zackova, E., Ircing, P., Polak, M., Schuster, R. (eds.), Beyond AI: Artificial Golem Intelligence, Proceeding of the International Conference Beyond AI 2013, University of West Bohemia, Pilsen, 2013
University of West Bohemia., 58-68.
https://hdl.handle.net/21.15107/rcub_rifdt_3284
Guga J. In the Machine We Trust: Cyborg Body of Philosophy, Religion and Fiction. in Romportl, J., Zackova, E., Ircing, P., Polak, M., Schuster, R. (eds.), Beyond AI: Artificial Golem Intelligence, Proceeding of the International Conference Beyond AI 2013, University of West Bohemia, Pilsen, 2013. 2013;:58-68.
https://hdl.handle.net/21.15107/rcub_rifdt_3284 .
Guga, Jelena, "In the Machine We Trust: Cyborg Body of Philosophy, Religion and Fiction" in Romportl, J., Zackova, E., Ircing, P., Polak, M., Schuster, R. (eds.), Beyond AI: Artificial Golem Intelligence, Proceeding of the International Conference Beyond AI 2013, University of West Bohemia, Pilsen, 2013 (2013):58-68,
https://hdl.handle.net/21.15107/rcub_rifdt_3284 .

Coding Architecture: Digital Urbanities in New Media Art

Guga, Jelena

(Belgrade : STRAND - Sustainable Urban Society Association, 2013)

TY  - CONF
AU  - Guga, Jelena
PY  - 2013
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3275
AB  - Throughout the history, cities have always been regarded as sites or centers of accumulation of political, economic, cultural, social and material resources. Today, in the age of ubiquitous computing, information and communication technologies have radically changed the role of cities as centers, transforming them into multiple nodes in the networks of dynamic data and communication flows, or into overexposed cities (P. Virilio). In other words, cities have entered a new mode of existence as non-geographic entities or “meta-cities” (W.Gibson) in which buildings are hardware and software is the way of life. In this paper, I will show how the convergence of digital and material spaces has affected the notions of architecture and urbanism and collapsed the boundaries between urban and rural, public and private, center and margin, near and far, here and there, etc. Through several examples of futuristic architectures in SF as well as through new media art practices which directly affect urban landscapes, I will discuss the notions of liquid or trans-architecture (M. Novak), relational architecture (R. Lozano-Hemmer) and living architecture (R. Armstrong) which, unlike traditional architectural practices, open up a space for renegotiations and newly emergent couplings between, reality and virtuality as well as between nature and artifice.
PB  - Belgrade : STRAND - Sustainable Urban Society Association
C3  - On Architecture - International Conference and Exhibition, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade
T1  - Coding Architecture: Digital Urbanities in New Media Art
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3275
ER  - 
@conference{
author = "Guga, Jelena",
year = "2013",
abstract = "Throughout the history, cities have always been regarded as sites or centers of accumulation of political, economic, cultural, social and material resources. Today, in the age of ubiquitous computing, information and communication technologies have radically changed the role of cities as centers, transforming them into multiple nodes in the networks of dynamic data and communication flows, or into overexposed cities (P. Virilio). In other words, cities have entered a new mode of existence as non-geographic entities or “meta-cities” (W.Gibson) in which buildings are hardware and software is the way of life. In this paper, I will show how the convergence of digital and material spaces has affected the notions of architecture and urbanism and collapsed the boundaries between urban and rural, public and private, center and margin, near and far, here and there, etc. Through several examples of futuristic architectures in SF as well as through new media art practices which directly affect urban landscapes, I will discuss the notions of liquid or trans-architecture (M. Novak), relational architecture (R. Lozano-Hemmer) and living architecture (R. Armstrong) which, unlike traditional architectural practices, open up a space for renegotiations and newly emergent couplings between, reality and virtuality as well as between nature and artifice.",
publisher = "Belgrade : STRAND - Sustainable Urban Society Association",
journal = "On Architecture - International Conference and Exhibition, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade",
title = "Coding Architecture: Digital Urbanities in New Media Art",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3275"
}
Guga, J.. (2013). Coding Architecture: Digital Urbanities in New Media Art. in On Architecture - International Conference and Exhibition, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade
Belgrade : STRAND - Sustainable Urban Society Association..
https://hdl.handle.net/21.15107/rcub_rifdt_3275
Guga J. Coding Architecture: Digital Urbanities in New Media Art. in On Architecture - International Conference and Exhibition, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade. 2013;.
https://hdl.handle.net/21.15107/rcub_rifdt_3275 .
Guga, Jelena, "Coding Architecture: Digital Urbanities in New Media Art" in On Architecture - International Conference and Exhibition, Conference Proceedings, STRAND - Sustainable Urban Society Association, Belgrade (2013),
https://hdl.handle.net/21.15107/rcub_rifdt_3275 .

Cyborg: From Science Fiction to Social Reality

Guga, Jelena

(University of West Bohemia, 2012)

TY  - CONF
AU  - Guga, Jelena
PY  - 2012
UR  - https://beyondai.zcu.cz/beyond-ai-2012/
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3283
AB  - The emerging technological developments across various scientific fields have brought about radical changes in the ways we perceive and define what it means to be human in today’s highly technologically oriented society. Advancements in robotics, AI research, molecular biology, genetic engineering, nanotechnology, medicine, etc., are mostly still in an experimental phase but it is likely that they will become a part of our daily experience. However, human enhancement and emergence of autonomous artificial beings have long been a part of futures imagined in SF and cyberpunk. While focusing on the phenomenon of cyborg as a product of both social reality and fiction, this paper will attempt to offer a new perspective on selected SF and cyberpunk narratives by treating them not only as fictions but as theories of the future as well.
PB  - University of West Bohemia
C3  - Jan Romportl Pavel Ircing Eva Zackova Michal Polak Radek Schuster (eds.) Beyond AI: Artificial Dreams Proceedings of the International Conference Beyond AI 2012 Pilsen, Czech Republic, November 5th–6th, Pilsen: University of West Bohemia, 2012
T1  - Cyborg: From Science Fiction to Social Reality
SP  - 98
EP  - 111
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3283
ER  - 
@conference{
author = "Guga, Jelena",
year = "2012",
abstract = "The emerging technological developments across various scientific fields have brought about radical changes in the ways we perceive and define what it means to be human in today’s highly technologically oriented society. Advancements in robotics, AI research, molecular biology, genetic engineering, nanotechnology, medicine, etc., are mostly still in an experimental phase but it is likely that they will become a part of our daily experience. However, human enhancement and emergence of autonomous artificial beings have long been a part of futures imagined in SF and cyberpunk. While focusing on the phenomenon of cyborg as a product of both social reality and fiction, this paper will attempt to offer a new perspective on selected SF and cyberpunk narratives by treating them not only as fictions but as theories of the future as well.",
publisher = "University of West Bohemia",
journal = "Jan Romportl Pavel Ircing Eva Zackova Michal Polak Radek Schuster (eds.) Beyond AI: Artificial Dreams Proceedings of the International Conference Beyond AI 2012 Pilsen, Czech Republic, November 5th–6th, Pilsen: University of West Bohemia, 2012",
title = "Cyborg: From Science Fiction to Social Reality",
pages = "98-111",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3283"
}
Guga, J.. (2012). Cyborg: From Science Fiction to Social Reality. in Jan Romportl Pavel Ircing Eva Zackova Michal Polak Radek Schuster (eds.) Beyond AI: Artificial Dreams Proceedings of the International Conference Beyond AI 2012 Pilsen, Czech Republic, November 5th–6th, Pilsen: University of West Bohemia, 2012
University of West Bohemia., 98-111.
https://hdl.handle.net/21.15107/rcub_rifdt_3283
Guga J. Cyborg: From Science Fiction to Social Reality. in Jan Romportl Pavel Ircing Eva Zackova Michal Polak Radek Schuster (eds.) Beyond AI: Artificial Dreams Proceedings of the International Conference Beyond AI 2012 Pilsen, Czech Republic, November 5th–6th, Pilsen: University of West Bohemia, 2012. 2012;:98-111.
https://hdl.handle.net/21.15107/rcub_rifdt_3283 .
Guga, Jelena, "Cyborg: From Science Fiction to Social Reality" in Jan Romportl Pavel Ircing Eva Zackova Michal Polak Radek Schuster (eds.) Beyond AI: Artificial Dreams Proceedings of the International Conference Beyond AI 2012 Pilsen, Czech Republic, November 5th–6th, Pilsen: University of West Bohemia, 2012 (2012):98-111,
https://hdl.handle.net/21.15107/rcub_rifdt_3283 .