TY  - JOUR
AU  - Mevorah, Vera
AU  - Guga, Jelena
AU  - Markov, Čedomir
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2827
AB  - People have always related art to the creation and transmission of myths. While myth as a theme in art has been thoroughly addressed, research about the “mythic” nature of the artist figure is far less common. The 20th and 21st centuries brought challenges to the status of art and artists in society, historically situated archetypes and stereotypes that we associate with the figure of the “artist” still survive to this day (e.g. “genius”, “subversive artists”, “child prodigy”, “eccentric”, etc.). In this paper, we set out to analyze various tropes used persistently to describe artists and explore how relevant the resulting myths are in (self) perceptions of Serbian contemporary artists. Our multidisciplinary approach to this topic combines a historical­theoretical and empirical perspective. Through historical research of the relevant literature, we described and mapped the key tropes of the (mythical) artist figure as it developed in Western culture. In the theoretical analysis we address the inseparability of digital culture with everyday life of people today, which we call postdigital. We explore how the transition into contemporaneity affects the determination of the “artist­figure”, i.e., how it impacts the contemporary process of myth­making. Following our historical­theoretical analysis, we conducted five in­depth interviews with contemporary Serbian artists to understand better how relevant the artist­ myth tropes are for their self­perception.
PB  - Beograd: Etnografski institut SANU
T2  - Glasnik Etnografskog instituta SANU
T1  - Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure
IS  - 1
VL  - 71
SP  - 99
EP  - 121
DO  - 10.2298/GEI2301099M
ER  - 

@article{
author = "Mevorah, Vera and Guga, Jelena and Markov, Čedomir",
year = "2023",
abstract = "People have always related art to the creation and transmission of myths. While myth as a theme in art has been thoroughly addressed, research about the “mythic” nature of the artist figure is far less common. The 20th and 21st centuries brought challenges to the status of art and artists in society, historically situated archetypes and stereotypes that we associate with the figure of the “artist” still survive to this day (e.g. “genius”, “subversive artists”, “child prodigy”, “eccentric”, etc.). In this paper, we set out to analyze various tropes used persistently to describe artists and explore how relevant the resulting myths are in (self) perceptions of Serbian contemporary artists. Our multidisciplinary approach to this topic combines a historical­theoretical and empirical perspective. Through historical research of the relevant literature, we described and mapped the key tropes of the (mythical) artist figure as it developed in Western culture. In the theoretical analysis we address the inseparability of digital culture with everyday life of people today, which we call postdigital. We explore how the transition into contemporaneity affects the determination of the “artist­figure”, i.e., how it impacts the contemporary process of myth­making. Following our historical­theoretical analysis, we conducted five in­depth interviews with contemporary Serbian artists to understand better how relevant the artist­ myth tropes are for their self­perception.",
publisher = "Beograd: Etnografski institut SANU",
journal = "Glasnik Etnografskog instituta SANU",
title = "Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure",
number = "1",
volume = "71",
pages = "99-121",
doi = "10.2298/GEI2301099M"
}

Mevorah, V., Guga, J.,& Markov, Č.. (2023). Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure. in Glasnik Etnografskog instituta SANU
Beograd: Etnografski institut SANU., 71(1), 99-121.
https://doi.org/10.2298/GEI2301099M

Mevorah V, Guga J, Markov Č. Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure. in Glasnik Etnografskog instituta SANU. 2023;71(1):99-121.
doi:10.2298/GEI2301099M .

Mevorah, Vera, Guga, Jelena, Markov, Čedomir, "Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure" in Glasnik Etnografskog instituta SANU, 71, no. 1 (2023):99-121,
https://doi.org/10.2298/GEI2301099M . .

TY  - JOUR
AU  - Uspenski, Ivana
AU  - Guga, Jelena
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2645
AB  - In the last decades of the 20th century we have seen media theories and cognitive sciences grow, mature and reach their pinnacles by analysing, each from their own disciplinary perspective, two of the same core phenomena: that of media as the environment, transmitter and creator of stimuli, and that of embodied human mind as the stimuli receiver, interpreter, experiencer, and also how both are affected by each other. Even though treating a range of very similar problems and coming to similar conclusions, this still has not brought these two disciplines closer together or resulted in their interdisciplinary approach. They did coalesce in regards to traditional media such as film, but more points of connection are needed for untangling interactive and immersive media environments and their effects on human cognition, action, and perception. With the rise of VR and VR-like systems, especially as they start to evolve into the Metaverse as their main platform of interconnectivity, the tissue of the body becomes almost physically intertwined with that of the virtual surrounding it inhabits through immersion. Simultaneously, the interest in these disciplines arises anew, and especially the need to use their concepts in an interdisciplinary way. This paper’s main interest is to bring these disciplines together in problematising the position of a physical body and its sensory-motor capabilities and their development within synthetic surroundings as Metaverse and anticipate potential downsides of Metaverse’s uncontrolled growth. We will do so also by looking into Metaverse as an artificial-life-like phenomenon, following artificial-life rules and evolving a completely new ‘corporeality’, a body which is completely adapted to virtual spaces. We call this body the Dry Body, an entity sharing cognitive resources with the physical body it is not a physical part of, but has to extend to.
AB  - U poslednjim decenijama 20. veka videli smo kako medijske teorije i kognitivne nauke rastu, sazrevaju i dostižu svoje vrhunce analizirajući, svaki iz svoje disciplinske perspektive, dva srodna osnovna fenomena: medije kao okruženje, prenosioce i kreatore stimulusa i otelovljeni ljudski um u dinamičnoj interakciji sa okruženjem, kao i načine na koje mediji i um utiču na i transformišu jedno drugo. Iako tretiraju čitav niz veoma sličnih problema i dolaze do sličnih zaključaka, to ipak nije dovoljno približilo ove dve discipline niti je rezultiralo njihovim interdisciplinarnim pristupom rešavanju ovih pitanja. Pomak je napravljen kroz kognitivne teorije medija u kojima je fokus uglavnom na tradicionalnim medijskim formama poput filma. Ipak, potrebno je uspostavljanje više tačaka povezivanja za rasplet interaktivnih i imerzivnih medijskih okruženja i njihovih efekata na ljudsku kogniciju, akciju i percepciju. Sa usponom sistema virtuelne realnosti (VR), posebno u trenutku kada počinju da evoluiraju u Metaverzum kao svoju glavnu platformu povezivanja, tkivo tela postaje gotovo fizički isprepleteno sa tkivom virtuelnog okruženja u kom egzistira kroz uranjanje. Istovremeno sa Metaverzumom, iznova se javlja interesovanje za ove dve discipline, a posebno potreba da se njihovi koncepti koriste na interdisciplinaran način. Cilj ovog rada je da spoji ove discipline u problematizaciji položaja fizičkog tela i njegovih senzorno-motoričkih sposobnosti i njihovog razvoja u sintetičkom okruženju kao što je Metaverzum, kao i da predvidi potencijalne negativne strane nekontrolisanog rasta Metaverzuma. Metaverzum ćemo posmatrati kao fenomen veštačkog života, prateći pravila veštačkog života i razvijajući potpuno novu „telesnost“, odnosno telo koje je potpuno prilagođeno virtuelnim prostorima. Ovo telo nazivamo Suvim telom. Ono je entitet koji deli kognitivne resurse sa fizičkim telom čiji nije fizički deo, već se na njega proširuje. Polazimo od premise da svaka nova, inovativna tehnologija u svom razvoju sledi pravila algoritama rasta, što znači da se njeno konačno ‘krajnje stanje’ nikada ne može znati ili predvideti unapred, kao ni promene koje ona donosi u postojeći svet i njegov ekosistem. Što je veća inovacija, to je veći uticaj i promena na stvarni stvarni svet i naša biološka tela u njemu. Metaverzum, kao krajnja tehnička inovacija u oblasti virtuelnosti i manifestacija veštačkog života koji evolutivno prioritizuje „suva tela“, nosi sa sobom značajne i nepredvidive načine na koje se naša biološka tela dalje koriste i razvijaju. Konačno, naglašavamo važnost kontrolisanog, praćenog i doziranog kognitivnog učešća u Metaverse-u, kako bi se uspostavio i sačuvao kognitivni balans između suvih tela i bioloških tela.
PB  - Beograd : Institut za filozofiju i društvenu teoriju
T2  - Filozofija i društvo / Philosophy and Society
T1  - Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories
T1  - Utelovljenje Metaverzuma kao arificijelnog života: na preseku medijskih i 4E kognitivnih teorija
IS  - 2
VL  - 33
SP  - 326
EP  - 345
DO  - 10.2298/FID2202326U
ER  - 

@article{
author = "Uspenski, Ivana and Guga, Jelena",
year = "2022",
abstract = "In the last decades of the 20th century we have seen media theories and cognitive sciences grow, mature and reach their pinnacles by analysing, each from their own disciplinary perspective, two of the same core phenomena: that of media as the environment, transmitter and creator of stimuli, and that of embodied human mind as the stimuli receiver, interpreter, experiencer, and also how both are affected by each other. Even though treating a range of very similar problems and coming to similar conclusions, this still has not brought these two disciplines closer together or resulted in their interdisciplinary approach. They did coalesce in regards to traditional media such as film, but more points of connection are needed for untangling interactive and immersive media environments and their effects on human cognition, action, and perception. With the rise of VR and VR-like systems, especially as they start to evolve into the Metaverse as their main platform of interconnectivity, the tissue of the body becomes almost physically intertwined with that of the virtual surrounding it inhabits through immersion. Simultaneously, the interest in these disciplines arises anew, and especially the need to use their concepts in an interdisciplinary way. This paper’s main interest is to bring these disciplines together in problematising the position of a physical body and its sensory-motor capabilities and their development within synthetic surroundings as Metaverse and anticipate potential downsides of Metaverse’s uncontrolled growth. We will do so also by looking into Metaverse as an artificial-life-like phenomenon, following artificial-life rules and evolving a completely new ‘corporeality’, a body which is completely adapted to virtual spaces. We call this body the Dry Body, an entity sharing cognitive resources with the physical body it is not a physical part of, but has to extend to., U poslednjim decenijama 20. veka videli smo kako medijske teorije i kognitivne nauke rastu, sazrevaju i dostižu svoje vrhunce analizirajući, svaki iz svoje disciplinske perspektive, dva srodna osnovna fenomena: medije kao okruženje, prenosioce i kreatore stimulusa i otelovljeni ljudski um u dinamičnoj interakciji sa okruženjem, kao i načine na koje mediji i um utiču na i transformišu jedno drugo. Iako tretiraju čitav niz veoma sličnih problema i dolaze do sličnih zaključaka, to ipak nije dovoljno približilo ove dve discipline niti je rezultiralo njihovim interdisciplinarnim pristupom rešavanju ovih pitanja. Pomak je napravljen kroz kognitivne teorije medija u kojima je fokus uglavnom na tradicionalnim medijskim formama poput filma. Ipak, potrebno je uspostavljanje više tačaka povezivanja za rasplet interaktivnih i imerzivnih medijskih okruženja i njihovih efekata na ljudsku kogniciju, akciju i percepciju. Sa usponom sistema virtuelne realnosti (VR), posebno u trenutku kada počinju da evoluiraju u Metaverzum kao svoju glavnu platformu povezivanja, tkivo tela postaje gotovo fizički isprepleteno sa tkivom virtuelnog okruženja u kom egzistira kroz uranjanje. Istovremeno sa Metaverzumom, iznova se javlja interesovanje za ove dve discipline, a posebno potreba da se njihovi koncepti koriste na interdisciplinaran način. Cilj ovog rada je da spoji ove discipline u problematizaciji položaja fizičkog tela i njegovih senzorno-motoričkih sposobnosti i njihovog razvoja u sintetičkom okruženju kao što je Metaverzum, kao i da predvidi potencijalne negativne strane nekontrolisanog rasta Metaverzuma. Metaverzum ćemo posmatrati kao fenomen veštačkog života, prateći pravila veštačkog života i razvijajući potpuno novu „telesnost“, odnosno telo koje je potpuno prilagođeno virtuelnim prostorima. Ovo telo nazivamo Suvim telom. Ono je entitet koji deli kognitivne resurse sa fizičkim telom čiji nije fizički deo, već se na njega proširuje. Polazimo od premise da svaka nova, inovativna tehnologija u svom razvoju sledi pravila algoritama rasta, što znači da se njeno konačno ‘krajnje stanje’ nikada ne može znati ili predvideti unapred, kao ni promene koje ona donosi u postojeći svet i njegov ekosistem. Što je veća inovacija, to je veći uticaj i promena na stvarni stvarni svet i naša biološka tela u njemu. Metaverzum, kao krajnja tehnička inovacija u oblasti virtuelnosti i manifestacija veštačkog života koji evolutivno prioritizuje „suva tela“, nosi sa sobom značajne i nepredvidive načine na koje se naša biološka tela dalje koriste i razvijaju. Konačno, naglašavamo važnost kontrolisanog, praćenog i doziranog kognitivnog učešća u Metaverse-u, kako bi se uspostavio i sačuvao kognitivni balans između suvih tela i bioloških tela.",
publisher = "Beograd : Institut za filozofiju i društvenu teoriju",
journal = "Filozofija i društvo / Philosophy and Society",
title = "Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories, Utelovljenje Metaverzuma kao arificijelnog života: na preseku medijskih i 4E kognitivnih teorija",
number = "2",
volume = "33",
pages = "326-345",
doi = "10.2298/FID2202326U"
}

Uspenski, I.,& Guga, J.. (2022). Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories. in Filozofija i društvo / Philosophy and Society
Beograd : Institut za filozofiju i društvenu teoriju., 33(2), 326-345.
https://doi.org/10.2298/FID2202326U

Uspenski I, Guga J. Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories. in Filozofija i društvo / Philosophy and Society. 2022;33(2):326-345.
doi:10.2298/FID2202326U .

Uspenski, Ivana, Guga, Jelena, "Embodying Metaverse as Artificial Life: At the Intersection of Media and 4E Cognition Theories" in Filozofija i društvo / Philosophy and Society, 33, no. 2 (2022):326-345,
https://doi.org/10.2298/FID2202326U . .

TY  - JOUR
AU  - Guga, Jelena
PY  - 2021
UR  - https://fmkjournals.fmk.edu.rs/index.php/AM/article/view/450
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2328
AB  - In recent decades we have witnessed technological and scientific progress and breakthroughs at an unprecedented rate. We, as humankind, have become technologically advanced, globally connected, informed, all of which reflect traditional ideas of the steady progress of civilization. But at the same time, we face many challenges brought about by climate change, air pollution, water shortage, extinction of species, and other natural disasters. Through an overview of the concept of the Anthropocene from the perspective of philosophy and critical theory, I will discuss alternative approaches to addressing the ecological crisis. Although the key actors in these endeavors are usually scientists, governments, and multinational corporations, I will examine the ways arts and culture significantly contribute to the projects of crisis mitigation. Finally, I turn to MetaGarden, a series of works created by media artist Tanja Vujinović, which epitomize the visions of a more sustainable future(s).
PB  - Belgrade: Faculty of Media and Communications, Singidunum University
T2  - AM Journal of Art and Media Studies
T1  - MetaGarden: Technology and Nature in the Works of Tanja Vujinović
IS  - 25
DO  - 10.25038/am.v0i25.450
ER  - 

@article{
author = "Guga, Jelena",
year = "2021",
abstract = "In recent decades we have witnessed technological and scientific progress and breakthroughs at an unprecedented rate. We, as humankind, have become technologically advanced, globally connected, informed, all of which reflect traditional ideas of the steady progress of civilization. But at the same time, we face many challenges brought about by climate change, air pollution, water shortage, extinction of species, and other natural disasters. Through an overview of the concept of the Anthropocene from the perspective of philosophy and critical theory, I will discuss alternative approaches to addressing the ecological crisis. Although the key actors in these endeavors are usually scientists, governments, and multinational corporations, I will examine the ways arts and culture significantly contribute to the projects of crisis mitigation. Finally, I turn to MetaGarden, a series of works created by media artist Tanja Vujinović, which epitomize the visions of a more sustainable future(s).",
publisher = "Belgrade: Faculty of Media and Communications, Singidunum University",
journal = "AM Journal of Art and Media Studies",
title = "MetaGarden: Technology and Nature in the Works of Tanja Vujinović",
number = "25",
doi = "10.25038/am.v0i25.450"
}

Guga, J.. (2021). MetaGarden: Technology and Nature in the Works of Tanja Vujinović. in AM Journal of Art and Media Studies
Belgrade: Faculty of Media and Communications, Singidunum University.(25).
https://doi.org/10.25038/am.v0i25.450

Guga J. MetaGarden: Technology and Nature in the Works of Tanja Vujinović. in AM Journal of Art and Media Studies. 2021;(25).
doi:10.25038/am.v0i25.450 .

Guga, Jelena, "MetaGarden: Technology and Nature in the Works of Tanja Vujinović" in AM Journal of Art and Media Studies, no. 25 (2021),
https://doi.org/10.25038/am.v0i25.450 . .

TY  - JOUR
AU  - Grechuta, Klaudia
AU  - Guga, Jelena
AU  - Maffei, Giovanni
AU  - Rubio Ballester, Belen
AU  - F. M. J. Verschure, Paul
PY  - 2017
UR  - https://www.nature.com/articles/s41598-017-03488-0
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2329
AB  - Body ownership is critically dependent on multimodal integration as for instance revealed in the Rubber Hand Illusion (RHI) and a number of studies which have addressed the neural correlates of the processes underlying this phenomenon. Both experimental and clinical research have shown that the structures underlying body ownership seem to significantly overlap with those of motor control including the parietal and ventral premotor cortices, Temporal Parietal Junction (TPJ) and the insula. This raises the question of whether this structural overlap between body ownership and motor control structures is of any functional significance. Here, we investigate the specific question of whether experimentally induced ownership over a virtual limb can modulate the performance of that limb in a simple sensorimotor task. Using a Virtual reality (VR) environment we modulate body ownership in three experimental conditions with respect to the (in)congruence of stimulus configurations. Our results show that the degree of ownership directly modulates motor performance. This implies that body ownership is not exclusively a perceptual and/or subjective multimodal state but that it is tightly coupled to systems for decision-making and motor control.
PB  - London: Nature Publishing Group
T2  - Scientific Reports
T1  - Visuotactile integration modulates motor performance in a perceptual decision-making task
VL  - 7
DO  - 10.1038/s41598-017-03488-0
ER  - 

@article{
author = "Grechuta, Klaudia and Guga, Jelena and Maffei, Giovanni and Rubio Ballester, Belen and F. M. J. Verschure, Paul",
year = "2017",
abstract = "Body ownership is critically dependent on multimodal integration as for instance revealed in the Rubber Hand Illusion (RHI) and a number of studies which have addressed the neural correlates of the processes underlying this phenomenon. Both experimental and clinical research have shown that the structures underlying body ownership seem to significantly overlap with those of motor control including the parietal and ventral premotor cortices, Temporal Parietal Junction (TPJ) and the insula. This raises the question of whether this structural overlap between body ownership and motor control structures is of any functional significance. Here, we investigate the specific question of whether experimentally induced ownership over a virtual limb can modulate the performance of that limb in a simple sensorimotor task. Using a Virtual reality (VR) environment we modulate body ownership in three experimental conditions with respect to the (in)congruence of stimulus configurations. Our results show that the degree of ownership directly modulates motor performance. This implies that body ownership is not exclusively a perceptual and/or subjective multimodal state but that it is tightly coupled to systems for decision-making and motor control.",
publisher = "London: Nature Publishing Group",
journal = "Scientific Reports",
title = "Visuotactile integration modulates motor performance in a perceptual decision-making task",
volume = "7",
doi = "10.1038/s41598-017-03488-0"
}

Grechuta, K., Guga, J., Maffei, G., Rubio Ballester, B.,& F. M. J. Verschure, P.. (2017). Visuotactile integration modulates motor performance in a perceptual decision-making task. in Scientific Reports
London: Nature Publishing Group., 7.
https://doi.org/10.1038/s41598-017-03488-0

Grechuta K, Guga J, Maffei G, Rubio Ballester B, F. M. J. Verschure P. Visuotactile integration modulates motor performance in a perceptual decision-making task. in Scientific Reports. 2017;7.
doi:10.1038/s41598-017-03488-0 .

Grechuta, Klaudia, Guga, Jelena, Maffei, Giovanni, Rubio Ballester, Belen, F. M. J. Verschure, Paul, "Visuotactile integration modulates motor performance in a perceptual decision-making task" in Scientific Reports, 7 (2017),
https://doi.org/10.1038/s41598-017-03488-0 . .

TY  - JOUR
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2635
AB  - Prostori koje generišu novomedijske tehnologije, koliko god oni bili apstraktni, predstavljaju kvalitativno novu formu medijskog okruženja i integrisani su u svakodnevni život tako da su, na neki način, postali konstituenti društvene realnosti. Utemeljeno u dualističkom, kartezijanskom shvatanju realnog i virtuelnog prostora, virtuelno još uvek ima konotaciju 'drugog' sveta, koji se ontološki i fenomenološki razlikuje od 'realnosti'. Ipak, virtuelnost kao karakteristiku novomedijskih tehnologija ne treba poistovetiti sa iluzijom, obmanom ili fikcijom i postaviti u opoziciju sa realnošću, jer se ona bazira na veoma realnim interakcijama. Pre bi se moglo reći da postoje različite vrste ili nivoi realnosti, i da virtuelno ima realnu egzistenciju koja se kvalitativno razlikuje od one u fizičkoj realnosti. Danas, kada svako mesto na planeti, ali i društene, političke i kulturalne aktivnosti imaju svoju digitalnu manifestaciju, da li još uvek možemo da govorimo o virtuelnom prostoru kao izolovanom fenomenu? Upravo zahvaljujući rasprostranjenoj upotrebi novih tehnologija kao što su pametni, mobilni uređaji ili telesno-orijentisani uređaji (wearables), iskustvo savremenog čoveka određeno je tehnološki posredovanom realnošću, odnosno proširenom realnošću. S tim u vezi, jedno od ključnih pitanja savremenog društva, a koja su predmet ovog teksta, jesu načini na koje tehnološki posredovani prostori redefinišu ne samo društvene odnose, već i poimanje identiteta, telesnosti i jastva.
PB  - Beograd: Srpsko sociološko društvo
T2  - Sociološki pregled
T1  - Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora
IS  - 3
VL  - 49
SP  - 265
EP  - 277
DO  - 10.5937/socpreg1503265G
ER  - 

@article{
author = "Guga, Jelena",
year = "2015",
abstract = "Prostori koje generišu novomedijske tehnologije, koliko god oni bili apstraktni, predstavljaju kvalitativno novu formu medijskog okruženja i integrisani su u svakodnevni život tako da su, na neki način, postali konstituenti društvene realnosti. Utemeljeno u dualističkom, kartezijanskom shvatanju realnog i virtuelnog prostora, virtuelno još uvek ima konotaciju 'drugog' sveta, koji se ontološki i fenomenološki razlikuje od 'realnosti'. Ipak, virtuelnost kao karakteristiku novomedijskih tehnologija ne treba poistovetiti sa iluzijom, obmanom ili fikcijom i postaviti u opoziciju sa realnošću, jer se ona bazira na veoma realnim interakcijama. Pre bi se moglo reći da postoje različite vrste ili nivoi realnosti, i da virtuelno ima realnu egzistenciju koja se kvalitativno razlikuje od one u fizičkoj realnosti. Danas, kada svako mesto na planeti, ali i društene, političke i kulturalne aktivnosti imaju svoju digitalnu manifestaciju, da li još uvek možemo da govorimo o virtuelnom prostoru kao izolovanom fenomenu? Upravo zahvaljujući rasprostranjenoj upotrebi novih tehnologija kao što su pametni, mobilni uređaji ili telesno-orijentisani uređaji (wearables), iskustvo savremenog čoveka određeno je tehnološki posredovanom realnošću, odnosno proširenom realnošću. S tim u vezi, jedno od ključnih pitanja savremenog društva, a koja su predmet ovog teksta, jesu načini na koje tehnološki posredovani prostori redefinišu ne samo društvene odnose, već i poimanje identiteta, telesnosti i jastva.",
publisher = "Beograd: Srpsko sociološko društvo",
journal = "Sociološki pregled",
title = "Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora",
number = "3",
volume = "49",
pages = "265-277",
doi = "10.5937/socpreg1503265G"
}

Guga, J.. (2015). Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora. in Sociološki pregled
Beograd: Srpsko sociološko društvo., 49(3), 265-277.
https://doi.org/10.5937/socpreg1503265G

Guga J. Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora. in Sociološki pregled. 2015;49(3):265-277.
doi:10.5937/socpreg1503265G .

Guga, Jelena, "Ka proširenoj realnosti - dijalektika fizičkog i virtuelnog prostora" in Sociološki pregled, 49, no. 3 (2015):265-277,
https://doi.org/10.5937/socpreg1503265G . .

TY  - BOOK
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2460
AB  - Upotreba digitalnih tehnologija u svim aspektima svakodnevnog života otvorila je do sada nezamislive mogućnosti kao što su trenutni pristup informacijama, prisutnost na bilo kojoj tački planete, multipliciranje i menjanje identiteta, ali i reartikulacija i rekonstrukcija telesnosti. U cyberpunk književnosti, novomedijskim umetničkim praksama, sajber teorijama, SF filmovima i stripovima kao i naučnim istraživanjima, na različite načine prisutna je težnja ka napuštanju smrtnog fizičkog tela i pohranjivanju besmrtnog uma u digitalne baze podataka gde možemo biti štagod i kogod poželimo. U odnosu na savremene tehnologije, biološko telo je često smatrano sekundarnim, zastarelim i kao takvo nije „osposobljeno“ da se nosi sa eksponencijalnom brzinom tehnološkog razvoja. Otud ne čudi što mnoga istraživanja, bilo naučna ili popularna, ostavljaju problem telesnosti po strani, fokusirajući se više na pitanja identiteta, svesti i obestelovljenja u digitalnim svetovima. Stoga su u ovoj knjizi predstavljene one teorije koje su fokusirane na pitanja telesnosti u kontekstu novomedijskih fenomena i njihovog uticaja na društvenu realnost. Polazna tvrdnja diskusije jeste da bez fizičkog tela ne postoji ni virtuelno ni realno, što upravo ukazuje na značaj fizičkog tela u biološko-tehnološkim interfejsima, odnosno na načine na koje se menja uloga tela i telesnosti u okruženju opšte virtuelizacije, i samim tim, na načine na koje te promene funkcije tela utiču na ontološki opstanak čoveka kao biološke jedinke.
PB  - Novi Sad: Centar za savremenu kulturu i komunikaciju_ ArtKult
T1  - Digitalno Ja: kako smo postali binarni
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_2460
ER  - 

@book{
author = "Guga, Jelena",
year = "2015",
abstract = "Upotreba digitalnih tehnologija u svim aspektima svakodnevnog života otvorila je do sada nezamislive mogućnosti kao što su trenutni pristup informacijama, prisutnost na bilo kojoj tački planete, multipliciranje i menjanje identiteta, ali i reartikulacija i rekonstrukcija telesnosti. U cyberpunk književnosti, novomedijskim umetničkim praksama, sajber teorijama, SF filmovima i stripovima kao i naučnim istraživanjima, na različite načine prisutna je težnja ka napuštanju smrtnog fizičkog tela i pohranjivanju besmrtnog uma u digitalne baze podataka gde možemo biti štagod i kogod poželimo. U odnosu na savremene tehnologije, biološko telo je često smatrano sekundarnim, zastarelim i kao takvo nije „osposobljeno“ da se nosi sa eksponencijalnom brzinom tehnološkog razvoja. Otud ne čudi što mnoga istraživanja, bilo naučna ili popularna, ostavljaju problem telesnosti po strani, fokusirajući se više na pitanja identiteta, svesti i obestelovljenja u digitalnim svetovima. Stoga su u ovoj knjizi predstavljene one teorije koje su fokusirane na pitanja telesnosti u kontekstu novomedijskih fenomena i njihovog uticaja na društvenu realnost. Polazna tvrdnja diskusije jeste da bez fizičkog tela ne postoji ni virtuelno ni realno, što upravo ukazuje na značaj fizičkog tela u biološko-tehnološkim interfejsima, odnosno na načine na koje se menja uloga tela i telesnosti u okruženju opšte virtuelizacije, i samim tim, na načine na koje te promene funkcije tela utiču na ontološki opstanak čoveka kao biološke jedinke.",
publisher = "Novi Sad: Centar za savremenu kulturu i komunikaciju_ ArtKult",
title = "Digitalno Ja: kako smo postali binarni",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_2460"
}

Guga, J.. (2015). Digitalno Ja: kako smo postali binarni. 
Novi Sad: Centar za savremenu kulturu i komunikaciju_ ArtKult..
https://hdl.handle.net/21.15107/rcub_rifdt_2460

Guga J. Digitalno Ja: kako smo postali binarni. 2015;.
https://hdl.handle.net/21.15107/rcub_rifdt_2460 .

Guga, Jelena, "Digitalno Ja: kako smo postali binarni" (2015),
https://hdl.handle.net/21.15107/rcub_rifdt_2460 .

TY  - BOOK
AU  - Guga, Jelena
PY  - 2015
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2459
AB  - Th e ubiquitous use of digital technology in all aspects of daily life has opened 
up unprecedented possibilities such as immediate access to information, (tele)
presence at any place on the planet, multiplication and modifi cation of identity, 
as well as rearticulation and reconstruction of embodiment. In cyberpunk literature, new media art practices, cyber theories, SF fi lms and comic books, and 
scientifi c research, there is oft en a tendency to leave the mortal physical body, 
behind in order to upload the immortal mind into the vast realm of the digital 
where one can be whatever or whomever s/he wants. In relation to modern technology, the biological body is oft en regarded as obsolete for not being “equipped” 
to cope with the exponential speed of technological development. Hence, it is 
not surprising that many studies ignore the problem of embodiment by focusing more on the issues of identity, consciousness and disembodiment in digital 
worlds. Th erefore, this book will attempt to highlight those theories that focus on 
embodiment in technologically mediated environments, thus reintegrating the 
physical body into discussions of new media phenomena and the ways they aff ect 
social reality today. In this book I will start from the hypothesis that without the 
physical body there is no virtual or real. Th e aim is to underline the signifi cance 
of physical body in biotechnological interfaces, and to discuss and analyze the 
ways in which the role of body and embodiment changes in ubiquitous virtual 
environments, as well as to map the ways in which technology alters bodily functions thus aff ecting ontological survival of humans as biological species.
PB  - Plzeň: University of West Bohemia
T1  - Digital Self: How We Became Binary
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_2459
ER  - 

@book{
author = "Guga, Jelena",
year = "2015",
abstract = "Th e ubiquitous use of digital technology in all aspects of daily life has opened 
up unprecedented possibilities such as immediate access to information, (tele)
presence at any place on the planet, multiplication and modifi cation of identity, 
as well as rearticulation and reconstruction of embodiment. In cyberpunk literature, new media art practices, cyber theories, SF fi lms and comic books, and 
scientifi c research, there is oft en a tendency to leave the mortal physical body, 
behind in order to upload the immortal mind into the vast realm of the digital 
where one can be whatever or whomever s/he wants. In relation to modern technology, the biological body is oft en regarded as obsolete for not being “equipped” 
to cope with the exponential speed of technological development. Hence, it is 
not surprising that many studies ignore the problem of embodiment by focusing more on the issues of identity, consciousness and disembodiment in digital 
worlds. Th erefore, this book will attempt to highlight those theories that focus on 
embodiment in technologically mediated environments, thus reintegrating the 
physical body into discussions of new media phenomena and the ways they aff ect 
social reality today. In this book I will start from the hypothesis that without the 
physical body there is no virtual or real. Th e aim is to underline the signifi cance 
of physical body in biotechnological interfaces, and to discuss and analyze the 
ways in which the role of body and embodiment changes in ubiquitous virtual 
environments, as well as to map the ways in which technology alters bodily functions thus aff ecting ontological survival of humans as biological species.",
publisher = "Plzeň: University of West Bohemia",
title = "Digital Self: How We Became Binary",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_2459"
}

Guga, J.. (2015). Digital Self: How We Became Binary. 
Plzeň: University of West Bohemia..
https://hdl.handle.net/21.15107/rcub_rifdt_2459

Guga J. Digital Self: How We Became Binary. 2015;.
https://hdl.handle.net/21.15107/rcub_rifdt_2459 .

Guga, Jelena, "Digital Self: How We Became Binary" (2015),
https://hdl.handle.net/21.15107/rcub_rifdt_2459 .