A Female Artpreneur in a Digital Age –Definition, Challenges, and Potential Revenue Streams

Abstract

Being an artist present a challenge in a modern world, where more and more activities are happening online and where and entrepreneurial spirit is necessary for the success. Artist, being a specific species, often without an entrepreneurial spirit, find this situation discouraging and difficult. This especially goes to the female artist, that living in patriarchal societies such as ones in Western Balkans, are expected to conduct numerous household chores in addition to the professional life – often on their own. In this article, the author will try to present the situation of a female artpreneur in a digital age by first defining the artpreneur, placing the female entrepreneur in an appropriate digital age and social context and finally, offering potential solution or at least ideas that can contribute to the empowerment of female artpreneurs in Serbia.