Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems
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Transfer from social to semantic web brought us to an era of algorithmic
society, placing issues such as privacy, big data and AI in the spotlight. although neutral
by their nature, the power of big data algorithms to impact societies became major
concern outcoming with fines issued to Facebook in the US. These events were initiated
by alleged breaches of data privacy connected to recommender system technology,
which can provide individualized content to internet users. This paper seeks to explain
recommender systems, while elaborating on their social effects, to conclude that their
overall impacts might be increase in retail sales, democratization of advertising, increase
in internet addictions, social polarization (echo chamber issue), and improvement
of political communication. Also, more research should be deployed into low intensity
addictions, as potential outcome of recommender systems, and it should be explored
how they affect political participation and democracy.
Кључне речи:
recommender systems / ai / big data / internet addiction / echo chamberИзвор:
Issues in Ethnology and Anthropology, 2021, 16, 3, 935-957Издавач:
- Faculty of Philosophy, University of Belgrade, Department of Ethnology and Anthropology
Финансирање / пројекти:
- Министарство науке, технолошког развоја и иновација Републике Србије, институционално финансирање - 200025 (Универзитет у Београду, Институт за филозофију и друштвену теорију) (RS-MESTD-inst-2020-200025)
Колекције
Институција/група
IFDTTY - JOUR AU - Bojić, Ljubiša AU - Zarić, Maja AU - Žikić, Simona PY - 2021 UR - http://rifdt.instifdt.bg.ac.rs/123456789/2362 AB - Transfer from social to semantic web brought us to an era of algorithmic society, placing issues such as privacy, big data and AI in the spotlight. although neutral by their nature, the power of big data algorithms to impact societies became major concern outcoming with fines issued to Facebook in the US. These events were initiated by alleged breaches of data privacy connected to recommender system technology, which can provide individualized content to internet users. This paper seeks to explain recommender systems, while elaborating on their social effects, to conclude that their overall impacts might be increase in retail sales, democratization of advertising, increase in internet addictions, social polarization (echo chamber issue), and improvement of political communication. Also, more research should be deployed into low intensity addictions, as potential outcome of recommender systems, and it should be explored how they affect political participation and democracy. PB - Faculty of Philosophy, University of Belgrade, Department of Ethnology and Anthropology T2 - Issues in Ethnology and Anthropology T1 - Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems IS - 3 VL - 16 SP - 935 EP - 957 DO - 10.21301/eap.v16i3.13 ER -
@article{ author = "Bojić, Ljubiša and Zarić, Maja and Žikić, Simona", year = "2021", abstract = "Transfer from social to semantic web brought us to an era of algorithmic society, placing issues such as privacy, big data and AI in the spotlight. although neutral by their nature, the power of big data algorithms to impact societies became major concern outcoming with fines issued to Facebook in the US. These events were initiated by alleged breaches of data privacy connected to recommender system technology, which can provide individualized content to internet users. This paper seeks to explain recommender systems, while elaborating on their social effects, to conclude that their overall impacts might be increase in retail sales, democratization of advertising, increase in internet addictions, social polarization (echo chamber issue), and improvement of political communication. Also, more research should be deployed into low intensity addictions, as potential outcome of recommender systems, and it should be explored how they affect political participation and democracy.", publisher = "Faculty of Philosophy, University of Belgrade, Department of Ethnology and Anthropology", journal = "Issues in Ethnology and Anthropology", title = "Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems", number = "3", volume = "16", pages = "935-957", doi = "10.21301/eap.v16i3.13" }
Bojić, L., Zarić, M.,& Žikić, S.. (2021). Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems. in Issues in Ethnology and Anthropology Faculty of Philosophy, University of Belgrade, Department of Ethnology and Anthropology., 16(3), 935-957. https://doi.org/10.21301/eap.v16i3.13
Bojić L, Zarić M, Žikić S. Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems. in Issues in Ethnology and Anthropology. 2021;16(3):935-957. doi:10.21301/eap.v16i3.13 .
Bojić, Ljubiša, Zarić, Maja, Žikić, Simona, "Worrying Impact of Artificial Intelligence and Big Data Through the Prism of Recommender Systems" in Issues in Ethnology and Anthropology, 16, no. 3 (2021):935-957, https://doi.org/10.21301/eap.v16i3.13 . .