Instagram and artistic platforms as revenue streams for artists in Serbia
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Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to present its work to a wider range of audiences without utilizing digital tools. In this article, the author will present some possibilities available for artists to improve their visibility and promote their work in a new global digital art market. The importance of understanding the digital world, the audience’s preferences, and digital marketing are crucial for modern artists. The aim of this paper is to analyze the importance of the digital art market for artists in Serbia. The research was conducted using a questionnaire survey focused on 88 artists actively creating and participating in the art world, mostly from Belgrade, Serbia. After a contextualization of data, it is evident that the majo...rity of artists from fail to generate income in the digital art market.
Кључне речи:
visual artists / digital art marketing / pandemic / social media / instagramИзвор:
INSAM Journal of Contemporary Music, Art and Technology, 2021, 6, 103-113Издавач:
- Sarajevo : INSAM Institute for Contemporary Artistic Music
Финансирање / пројекти:
- "info:eu-repo/grantAgreement/MESTD/inst-2020/200025/RS//" (RS-MESTD-inst-2020-200025)
Колекције
Институција/група
IFDTTY - JOUR AU - Novaković, Jelena PY - 2021 UR - http://rifdt.instifdt.bg.ac.rs/123456789/3233 AB - Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to present its work to a wider range of audiences without utilizing digital tools. In this article, the author will present some possibilities available for artists to improve their visibility and promote their work in a new global digital art market. The importance of understanding the digital world, the audience’s preferences, and digital marketing are crucial for modern artists. The aim of this paper is to analyze the importance of the digital art market for artists in Serbia. The research was conducted using a questionnaire survey focused on 88 artists actively creating and participating in the art world, mostly from Belgrade, Serbia. After a contextualization of data, it is evident that the majority of artists from fail to generate income in the digital art market. PB - Sarajevo : INSAM Institute for Contemporary Artistic Music T2 - INSAM Journal of Contemporary Music, Art and Technology T1 - Instagram and artistic platforms as revenue streams for artists in Serbia IS - 6 SP - 103 EP - 113 DO - 10.51191/issn.2637-1898.2021.4.6.103 ER -
@article{ author = "Novaković, Jelena", year = "2021", abstract = "Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to present its work to a wider range of audiences without utilizing digital tools. In this article, the author will present some possibilities available for artists to improve their visibility and promote their work in a new global digital art market. The importance of understanding the digital world, the audience’s preferences, and digital marketing are crucial for modern artists. The aim of this paper is to analyze the importance of the digital art market for artists in Serbia. The research was conducted using a questionnaire survey focused on 88 artists actively creating and participating in the art world, mostly from Belgrade, Serbia. After a contextualization of data, it is evident that the majority of artists from fail to generate income in the digital art market.", publisher = "Sarajevo : INSAM Institute for Contemporary Artistic Music", journal = "INSAM Journal of Contemporary Music, Art and Technology", title = "Instagram and artistic platforms as revenue streams for artists in Serbia", number = "6", pages = "103-113", doi = "10.51191/issn.2637-1898.2021.4.6.103" }
Novaković, J.. (2021). Instagram and artistic platforms as revenue streams for artists in Serbia. in INSAM Journal of Contemporary Music, Art and Technology Sarajevo : INSAM Institute for Contemporary Artistic Music.(6), 103-113. https://doi.org/10.51191/issn.2637-1898.2021.4.6.103
Novaković J. Instagram and artistic platforms as revenue streams for artists in Serbia. in INSAM Journal of Contemporary Music, Art and Technology. 2021;(6):103-113. doi:10.51191/issn.2637-1898.2021.4.6.103 .
Novaković, Jelena, "Instagram and artistic platforms as revenue streams for artists in Serbia" in INSAM Journal of Contemporary Music, Art and Technology, no. 6 (2021):103-113, https://doi.org/10.51191/issn.2637-1898.2021.4.6.103 . .