Mass Media Use and Wellbeing

Abstract

The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm all hypotheses. Quantity of television use decreases happiness. As for the quality of television and newspapers use, those consuming contents such as culture, sports and IT are happier than others. When looking at the television only, those that consume programs such as cartoons, culture, music, fashion, science, IT and sports are happier than others.