Media use and happines in Serba
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The Annual Attitude Examination Survey consisting of 366
questions was deployed on nationally representative sample in Serbia
to get 2608 responses on the Oxford Happiness Inventory and
Multiple Lickert scale questions concerning attitudes, fears, media
use and closeness of different social categories to the participants.
Research results confirm all hypotheses. Quantity of television
use is negatively correlated to happiness. As for the quality of
newspapers use, those consuming contents such as culture, sports
and IT are happier than others. When looking at television use,
individuals that prefer programs such as cartoons, culture, music,
fashion, science, IT and sports are happier than others. This is the
first research examining relationship of happiness and quality of
media use. Future research should encompass data from online
social networks in order to see how positive and negative emotions
of media users are related to media content they are exposed to.
Кључне речи:
happiness / media use / television / newspaper / Serbia / digilabИзвор:
Srpska politička misao, 2020, 70, 4, 45-59Издавач:
- Belgrade: Institute for Political Studies
Финансирање / пројекти:
- Министарство науке, технолошког развоја и иновација Републике Србије, институционално финансирање - 200025 (Универзитет у Београду, Институт за филозофију и друштвену теорију) (RS-MESTD-inst-2020-200025)
Колекције
Институција/група
IFDTTY - JOUR AU - Bojć, Ljubiša AU - Pavlović, Maja PY - 2020 UR - http://rifdt.instifdt.bg.ac.rs/123456789/2349 AB - The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 responses on the Oxford Happiness Inventory and Multiple Lickert scale questions concerning attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm all hypotheses. Quantity of television use is negatively correlated to happiness. As for the quality of newspapers use, those consuming contents such as culture, sports and IT are happier than others. When looking at television use, individuals that prefer programs such as cartoons, culture, music, fashion, science, IT and sports are happier than others. This is the first research examining relationship of happiness and quality of media use. Future research should encompass data from online social networks in order to see how positive and negative emotions of media users are related to media content they are exposed to. PB - Belgrade: Institute for Political Studies T2 - Srpska politička misao T1 - Media use and happines in Serba IS - 4 VL - 70 SP - 45 EP - 59 DO - 10.22182/spm.7042020.3 4/2020 ER -
@article{ author = "Bojć, Ljubiša and Pavlović, Maja", year = "2020", abstract = "The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 responses on the Oxford Happiness Inventory and Multiple Lickert scale questions concerning attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm all hypotheses. Quantity of television use is negatively correlated to happiness. As for the quality of newspapers use, those consuming contents such as culture, sports and IT are happier than others. When looking at television use, individuals that prefer programs such as cartoons, culture, music, fashion, science, IT and sports are happier than others. This is the first research examining relationship of happiness and quality of media use. Future research should encompass data from online social networks in order to see how positive and negative emotions of media users are related to media content they are exposed to.", publisher = "Belgrade: Institute for Political Studies", journal = "Srpska politička misao", title = "Media use and happines in Serba", number = "4", volume = "70", pages = "45-59", doi = "10.22182/spm.7042020.3 4/2020" }
Bojć, L.,& Pavlović, M.. (2020). Media use and happines in Serba. in Srpska politička misao Belgrade: Institute for Political Studies., 70(4), 45-59. https://doi.org/10.22182/spm.7042020.3 4/2020
Bojć L, Pavlović M. Media use and happines in Serba. in Srpska politička misao. 2020;70(4):45-59. doi:10.22182/spm.7042020.3 4/2020 .
Bojć, Ljubiša, Pavlović, Maja, "Media use and happines in Serba" in Srpska politička misao, 70, no. 4 (2020):45-59, https://doi.org/10.22182/spm.7042020.3 4/2020 . .