The Annual Attitude Examination Survey consisting of 366
questions was deployed on nationally representative sample in Serbia
to get 2608 responses on the Oxford Happiness Inventory and
Multiple Lickert scale questions concerning attitudes, fears, media
use and closeness of different social categories to the participants.
Research results confirm all hypotheses. Quantity of television
use is negatively correlated to happiness. As for the quality of
newspapers use, those consuming contents such as culture, sports
and IT are happier than others. When looking at television use,
individuals that prefer programs such as cartoons, culture, music,
fashion, science, IT and sports are happier than others. This is the
first research examining relationship of happiness and quality of
media use. Future research should encompass data from online
social networks in order to see how positive and negative emotions
of media users are related to media content they are exposed to.
Keywords:
happiness / media use / television / newspaper / Serbia / digilab
TY - JOUR
AU - Bojć, Ljubiša
AU - Pavlović, Maja
PY - 2020
UR - http://rifdt.instifdt.bg.ac.rs/123456789/2349
AB - The Annual Attitude Examination Survey consisting of 366
questions was deployed on nationally representative sample in Serbia
to get 2608 responses on the Oxford Happiness Inventory and
Multiple Lickert scale questions concerning attitudes, fears, media
use and closeness of different social categories to the participants.
Research results confirm all hypotheses. Quantity of television
use is negatively correlated to happiness. As for the quality of
newspapers use, those consuming contents such as culture, sports
and IT are happier than others. When looking at television use,
individuals that prefer programs such as cartoons, culture, music,
fashion, science, IT and sports are happier than others. This is the
first research examining relationship of happiness and quality of
media use. Future research should encompass data from online
social networks in order to see how positive and negative emotions
of media users are related to media content they are exposed to.
PB - Belgrade: Institute for Political Studies
T2 - Srpska politička misao
T1 - Media use and happines in Serba
IS - 4
VL - 70
SP - 45
EP - 59
DO - 10.22182/spm.7042020.3 4/2020
ER -
@article{
author = "Bojć, Ljubiša and Pavlović, Maja",
year = "2020",
abstract = "The Annual Attitude Examination Survey consisting of 366
questions was deployed on nationally representative sample in Serbia
to get 2608 responses on the Oxford Happiness Inventory and
Multiple Lickert scale questions concerning attitudes, fears, media
use and closeness of different social categories to the participants.
Research results confirm all hypotheses. Quantity of television
use is negatively correlated to happiness. As for the quality of
newspapers use, those consuming contents such as culture, sports
and IT are happier than others. When looking at television use,
individuals that prefer programs such as cartoons, culture, music,
fashion, science, IT and sports are happier than others. This is the
first research examining relationship of happiness and quality of
media use. Future research should encompass data from online
social networks in order to see how positive and negative emotions
of media users are related to media content they are exposed to.",
publisher = "Belgrade: Institute for Political Studies",
journal = "Srpska politička misao",
title = "Media use and happines in Serba",
number = "4",
volume = "70",
pages = "45-59",
doi = "10.22182/spm.7042020.3 4/2020"
}
Bojć, L.,& Pavlović, M.. (2020). Media use and happines in Serba. in Srpska politička misao
Belgrade: Institute for Political Studies., 70(4), 45-59.
https://doi.org/10.22182/spm.7042020.3 4/2020
Bojć L, Pavlović M. Media use and happines in Serba. in Srpska politička misao. 2020;70(4):45-59.
doi:10.22182/spm.7042020.3 4/2020 .
Bojć, Ljubiša, Pavlović, Maja, "Media use and happines in Serba" in Srpska politička misao, 70, no. 4 (2020):45-59,
https://doi.org/10.22182/spm.7042020.3 4/2020 . .
