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Semiološka analiza reklame : metodološka razmatranja
Semiotic analysis of commercials – A methodological discussion
dc.creator | Vasiljević, Jelena | |
dc.date.accessioned | 2017-11-01T10:17:37Z | |
dc.date.available | 2017-11-01T10:17:37Z | |
dc.date.issued | 2007 | |
dc.identifier | 0353-1589 | |
dc.identifier.uri | http://rifdt.instifdt.bg.ac.rs/123456789/1229 | |
dc.description.abstract | Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university. After demonstrating the methodological steps and fundamental ideas present in these papers, the validity of such an enterprise, in view of the specifics of commercials as part of a semiotic analysis, will be examined. Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic. | eng |
dc.format | 2 1 (2007) 41-54 | |
dc.language | sr | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.source | Etno-antropološki problemi | srp |
dc.subject | semilogija | |
dc.subject | semiotics | |
dc.subject | semiotical analisys of commercials | |
dc.title | Semiološka analiza reklame : metodološka razmatranja | sr |
dc.title | Semiotic analysis of commercials – A methodological discussion | eng |
dc.type | article | |
dc.rights.license | BY-NC-ND | |
dcterms.abstract | Васиљевић, Јелена; Семиолошка анализа рекламе: методолошка разматрања; | |
dc.citation.spage | 41 | |
dc.citation.epage | 54 | |
dc.type.version | publishedVersion | |
dc.identifier.fulltext | http://rifdt.instifdt.bg.ac.rs/bitstream/id/12995/bitstream_12995.pdf | |
dc.identifier.rcub | https://hdl.handle.net/21.15107/rcub_rifdt_1229 |