Pavlović, Maja

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Political marketing and strategies of digital illusions – examples from Venezuela and Brazil

Bojić, Ljubiša; Pavlović, Maja

(Beograd: Srpsko sociološko društvo, 2020)

TY  - JOUR
AU  - Bojić, Ljubiša
AU  - Pavlović, Maja
PY  - 2020
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2350
AB  - State represents a social phenomenon which is constantly changing – just
like all political actors. The direction of that evolution is determined by the development
and current state of the art in technological domain. That explains how the rise of social
media and new ICTs has shaped the contemporary political communication. This paper
sheds light on the manner in which digital tools are exploited in an unpredictable social
ambience which is characterized by numerous political crises. Special attention has been
given to the phenomenon of digital astroturfing and political disinformation trends in Venezuela
and Brazil. We have found that the dynamic technological development combined
with the use of political bots has been creating the potential for fake news, thus impacting
election processes and endangering democracy. Therefore, these phenomena need further
scientific examination.
AB  - Држaвa прeдстaвљa фeнoмeн кojи стaлнo мeњa свojу фoрму, кao и
пoлитички aктeри унутaр њe. Правац тих промена у oдрeђeнoj мeри зaвиси oд рaзвoja
тeхнoлoгиjе. Нoвe инфoрмaциoнo-кoмуникaциoнe тeхнoлoгиje и успoн друштвeних
мрeжa утицaли су нa мoдeрну пoлитичку кoмуникaциjу. Oвaj рaд рaзмaтрa нa кojи
нaчин сe eксплoaтишу дигитaлни aлaти у нeпрeдвидљивoм друштвeнoм aмбиjeнту
кojeг oдликуjу брojнe пoлитичкe кризe. Посебну пажњу посветили смо феномену
дигиталног aстрoтурфингa и ширeњa пoлитичких дeзинфoрмaциja у Вeнeцуeли и
Брaзилу. Брзи тeхнoлoшки рaзвoj у кoмбинaциjи сa кoришћeњeм пoлитичких бoтoвa
ствaрa пoтeнциjaл зa ширeњe лaжних вeсти, штo утичe нa дeмoкрaтичнoст избoрнoг
прoцeсa. Стoгa je нeoпхoднo пoдрoбниje истрaжити oвe фeнoмeнe.
PB  - Beograd: Srpsko sociološko društvo
T2  - Sociološki pregled
T1  - Political marketing and strategies of digital illusions – examples from Venezuela and Brazil
T1  - Пoлитички мaркeтинг и стрaтeгиje дигитaлних илузиja – примeри из Вeнeцуeлe и Брaзилa
IS  - 4
VL  - 54
DO  - 10.5937/socpreg54-27846
ER  - 
@article{
author = "Bojić, Ljubiša and Pavlović, Maja",
year = "2020",
abstract = "State represents a social phenomenon which is constantly changing – just
like all political actors. The direction of that evolution is determined by the development
and current state of the art in technological domain. That explains how the rise of social
media and new ICTs has shaped the contemporary political communication. This paper
sheds light on the manner in which digital tools are exploited in an unpredictable social
ambience which is characterized by numerous political crises. Special attention has been
given to the phenomenon of digital astroturfing and political disinformation trends in Venezuela
and Brazil. We have found that the dynamic technological development combined
with the use of political bots has been creating the potential for fake news, thus impacting
election processes and endangering democracy. Therefore, these phenomena need further
scientific examination., Држaвa прeдстaвљa фeнoмeн кojи стaлнo мeњa свojу фoрму, кao и
пoлитички aктeри унутaр њe. Правац тих промена у oдрeђeнoj мeри зaвиси oд рaзвoja
тeхнoлoгиjе. Нoвe инфoрмaциoнo-кoмуникaциoнe тeхнoлoгиje и успoн друштвeних
мрeжa утицaли су нa мoдeрну пoлитичку кoмуникaциjу. Oвaj рaд рaзмaтрa нa кojи
нaчин сe eксплoaтишу дигитaлни aлaти у нeпрeдвидљивoм друштвeнoм aмбиjeнту
кojeг oдликуjу брojнe пoлитичкe кризe. Посебну пажњу посветили смо феномену
дигиталног aстрoтурфингa и ширeњa пoлитичких дeзинфoрмaциja у Вeнeцуeли и
Брaзилу. Брзи тeхнoлoшки рaзвoj у кoмбинaциjи сa кoришћeњeм пoлитичких бoтoвa
ствaрa пoтeнциjaл зa ширeњe лaжних вeсти, штo утичe нa дeмoкрaтичнoст избoрнoг
прoцeсa. Стoгa je нeoпхoднo пoдрoбниje истрaжити oвe фeнoмeнe.",
publisher = "Beograd: Srpsko sociološko društvo",
journal = "Sociološki pregled",
title = "Political marketing and strategies of digital illusions – examples from Venezuela and Brazil, Пoлитички мaркeтинг и стрaтeгиje дигитaлних илузиja – примeри из Вeнeцуeлe и Брaзилa",
number = "4",
volume = "54",
doi = "10.5937/socpreg54-27846"
}
Bojić, L.,& Pavlović, M.. (2020). Political marketing and strategies of digital illusions – examples from Venezuela and Brazil. in Sociološki pregled
Beograd: Srpsko sociološko društvo., 54(4).
https://doi.org/10.5937/socpreg54-27846
Bojić L, Pavlović M. Political marketing and strategies of digital illusions – examples from Venezuela and Brazil. in Sociološki pregled. 2020;54(4).
doi:10.5937/socpreg54-27846 .
Bojić, Ljubiša, Pavlović, Maja, "Political marketing and strategies of digital illusions – examples from Venezuela and Brazil" in Sociološki pregled, 54, no. 4 (2020),
https://doi.org/10.5937/socpreg54-27846 . .
3

Media use and happines in Serba

Bojć, Ljubiša; Pavlović, Maja

(Belgrade: Institute for Political Studies, 2020)

TY  - JOUR
AU  - Bojć, Ljubiša
AU  - Pavlović, Maja
PY  - 2020
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2349
AB  - The Annual Attitude Examination Survey consisting of 366
questions was deployed on nationally representative sample in Serbia
to get 2608 responses on the Oxford Happiness Inventory and
Multiple Lickert scale questions concerning attitudes, fears, media
use and closeness of different social categories to the participants.
Research results confirm all hypotheses. Quantity of television
use is negatively correlated to happiness. As for the quality of
newspapers use, those consuming contents such as culture, sports
and IT are happier than others. When looking at television use,
individuals that prefer programs such as cartoons, culture, music,
fashion, science, IT and sports are happier than others. This is the
first research examining relationship of happiness and quality of
media use. Future research should encompass data from online
social networks in order to see how positive and negative emotions
of media users are related to media content they are exposed to.
PB  - Belgrade: Institute for Political Studies
T2  - Srpska politička misao
T1  - Media use and happines in Serba
IS  - 4
VL  - 70
SP  - 45
EP  - 59
DO  - 10.22182/spm.7042020.3 4/2020
ER  - 
@article{
author = "Bojć, Ljubiša and Pavlović, Maja",
year = "2020",
abstract = "The Annual Attitude Examination Survey consisting of 366
questions was deployed on nationally representative sample in Serbia
to get 2608 responses on the Oxford Happiness Inventory and
Multiple Lickert scale questions concerning attitudes, fears, media
use and closeness of different social categories to the participants.
Research results confirm all hypotheses. Quantity of television
use is negatively correlated to happiness. As for the quality of
newspapers use, those consuming contents such as culture, sports
and IT are happier than others. When looking at television use,
individuals that prefer programs such as cartoons, culture, music,
fashion, science, IT and sports are happier than others. This is the
first research examining relationship of happiness and quality of
media use. Future research should encompass data from online
social networks in order to see how positive and negative emotions
of media users are related to media content they are exposed to.",
publisher = "Belgrade: Institute for Political Studies",
journal = "Srpska politička misao",
title = "Media use and happines in Serba",
number = "4",
volume = "70",
pages = "45-59",
doi = "10.22182/spm.7042020.3 4/2020"
}
Bojć, L.,& Pavlović, M.. (2020). Media use and happines in Serba. in Srpska politička misao
Belgrade: Institute for Political Studies., 70(4), 45-59.
https://doi.org/10.22182/spm.7042020.3 4/2020
Bojć L, Pavlović M. Media use and happines in Serba. in Srpska politička misao. 2020;70(4):45-59.
doi:10.22182/spm.7042020.3 4/2020 .
Bojć, Ljubiša, Pavlović, Maja, "Media use and happines in Serba" in Srpska politička misao, 70, no. 4 (2020):45-59,
https://doi.org/10.22182/spm.7042020.3 4/2020 . .